Cover Image

Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali

Green cars seems to be not so popular and having high demand in Malaysia. However, Malaysian often overlooked the important and benefits by supporting green cars as it is helping towards preserving the environmental pollution and preserving the greenhouse effect. The purpose of this study was to de...

Full description

Saved in:
Bibliographic Details
Main Author: Mohd Sazali, Muhammad Yusaid
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Emotion
Automobile industry and trade
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/23491/1/PPb_MUHAMMAD%20YUSAID%20MOHD%20SAZALI%20M%20BM%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/23491/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.23491
record_format eprints
spelling my.uitm.ir.234912019-03-21T01:35:57Z http://ir.uitm.edu.my/id/eprint/23491/ Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali Mohd Sazali, Muhammad Yusaid Emotion Automobile industry and trade Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Green cars seems to be not so popular and having high demand in Malaysia. However, Malaysian often overlooked the important and benefits by supporting green cars as it is helping towards preserving the environmental pollution and preserving the greenhouse effect. The purpose of this study was to determine the significance factor that will influence the customer purchase intention towards green cars in Malaysia. Hence, This study shows the use of the independent variables that will effecting the customer purchase intention towards green cars in Malaysia that consist of the dimension of Theory of Consumption Value(TCV) which are Funtional Value(FV), Social Value(SV) and Emotional Value(EV) that have significantly affects towards the dependent variable. The respondents were 107 respondents who were between 21 - 60 years old. In this study conducted, the finding showed that automotive industries should pay attention to Emotional Value and Social Value as it have the significance result in this study while Functional Value show no significant as it need to be more specific in term of the quality and price based on the past researchers suggestion that they had conducted. This study can be used as a study to be carrying by future research on study of customer purchase intention towards green cars in Malaysia. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23491/1/PPb_MUHAMMAD%20YUSAID%20MOHD%20SAZALI%20M%20BM%2019_5.pdf Mohd Sazali, Muhammad Yusaid (2019) Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Emotion
Automobile industry and trade
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Emotion
Automobile industry and trade
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Mohd Sazali, Muhammad Yusaid
Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali
description Green cars seems to be not so popular and having high demand in Malaysia. However, Malaysian often overlooked the important and benefits by supporting green cars as it is helping towards preserving the environmental pollution and preserving the greenhouse effect. The purpose of this study was to determine the significance factor that will influence the customer purchase intention towards green cars in Malaysia. Hence, This study shows the use of the independent variables that will effecting the customer purchase intention towards green cars in Malaysia that consist of the dimension of Theory of Consumption Value(TCV) which are Funtional Value(FV), Social Value(SV) and Emotional Value(EV) that have significantly affects towards the dependent variable. The respondents were 107 respondents who were between 21 - 60 years old. In this study conducted, the finding showed that automotive industries should pay attention to Emotional Value and Social Value as it have the significance result in this study while Functional Value show no significant as it need to be more specific in term of the quality and price based on the past researchers suggestion that they had conducted. This study can be used as a study to be carrying by future research on study of customer purchase intention towards green cars in Malaysia.
format Student Project
author Mohd Sazali, Muhammad Yusaid
author_facet Mohd Sazali, Muhammad Yusaid
author_sort Mohd Sazali, Muhammad Yusaid
title Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali
title_short Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali
title_full Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali
title_fullStr Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali
title_full_unstemmed Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali
title_sort study of customer purchase intention towards green cars in malaysia / muhammad yusaid mohd sazali
publisher Faculty of Business and Management
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/23491/1/PPb_MUHAMMAD%20YUSAID%20MOHD%20SAZALI%20M%20BM%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/23491/
_version_ 1685649739830263808
score 13.211869

Similar Items