Cover Image

Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin

The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engage...

Full description

Saved in:
Bibliographic Details
Main Author: Nordin, Mohamad Nazmi
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Travel agencies and clubs
Social aspects. Social marketing
Marketing research. Marketing research companies. Sales forecasting
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/23464/1/PPb_MOHAMAD%20NAZMI%20NORDIN%20M%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/23464/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.23464
record_format eprints
spelling my.uitm.ir.234642019-03-20T01:18:35Z http://ir.uitm.edu.my/id/eprint/23464/ Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin Nordin, Mohamad Nazmi Travel agencies and clubs Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engagement towards customers’ online purchase intention. This research was conducted within Kuala Lumpur by distributing 132 questionnaires to individuals that have been using social networking sites related to travel agency. The sampling technique used was the non-probability sampling which was the convenience sampling. The result of the findings showed that one of the independent variables has significant relationship with dependent variable, while another independent variable has no significant relationship. As for the most influencial impact towards customers’ online purchase intention related to travel agency is the customer engagement. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23464/1/PPb_MOHAMAD%20NAZMI%20NORDIN%20M%20BM%2018_5.pdf Nordin, Mohamad Nazmi (2019) Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel agencies and clubs
Social aspects. Social marketing
Marketing research. Marketing research companies. Sales forecasting
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Travel agencies and clubs
Social aspects. Social marketing
Marketing research. Marketing research companies. Sales forecasting
Purchasing. Selling. Sales personnel. Sales executives
Nordin, Mohamad Nazmi
Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
description The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engagement towards customers’ online purchase intention. This research was conducted within Kuala Lumpur by distributing 132 questionnaires to individuals that have been using social networking sites related to travel agency. The sampling technique used was the non-probability sampling which was the convenience sampling. The result of the findings showed that one of the independent variables has significant relationship with dependent variable, while another independent variable has no significant relationship. As for the most influencial impact towards customers’ online purchase intention related to travel agency is the customer engagement.
format Student Project
author Nordin, Mohamad Nazmi
author_facet Nordin, Mohamad Nazmi
author_sort Nordin, Mohamad Nazmi
title Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
title_short Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
title_full Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
title_fullStr Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
title_full_unstemmed Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
title_sort impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / mohamad nazmi nordin
publisher Faculty of Business and Management
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/23464/1/PPb_MOHAMAD%20NAZMI%20NORDIN%20M%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/23464/
_version_ 1685649735903346688
score 13.211869

Similar Items