Cover Image

Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas

Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on M...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohamad Yunus, Noor’ain, Mat Som, Rohana, Abdul Majid, Afiza, Ungku Abdul Aziz, Ungku Munirah, Mohd Abas, Mohd Khalid
Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 2018
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Online Access:http://ir.uitm.edu.my/id/eprint/23211/1/AJ_NOOR%27AIN%20MOHAMAD%20YUNUS%20JIBE%20B%2018.pdf.pdf
http://ir.uitm.edu.my/id/eprint/23211/
https://jibe.uitm.edu.my/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.23211
record_format eprints
spelling my.uitm.ir.232112019-02-22T04:19:34Z http://ir.uitm.edu.my/id/eprint/23211/ Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas Mohamad Yunus, Noor’ain Mat Som, Rohana Abdul Majid, Afiza Ungku Abdul Aziz, Ungku Munirah Mohd Abas, Mohd Khalid Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on Malaysian consumption as some of the products contain hazardous and poisonous ingredients which may cause adverse effects on personal health. However, customers still consume the products although they are aware and conscious of the danger and the side effects of these products for self-satisfaction. Thus, using the Theory of Planned Behaviour (TPB), this study aims to shed further light on the factors that influence consumer decision making in the purchase of personal care products among Generation Y. The study was conducted using primary approach with the use of validated questionnaire from 390 university students. The findings revealed that subjective norm and perceived behavioural control influence consumer decision making. Findings provide evidence for businesses and policy makers to better understand the factors that influence consumer decision making. Further implications allow authorized body to identify the target group and conduct programs to educate consumers to engage in good judgement before making decisions to ensure healthy consumption choices aligned with the National Strategic Plan on promoting optimal healthy lifestyles. Faculty of Business and Management ; UiTM Press 2018-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/23211/1/AJ_NOOR%27AIN%20MOHAMAD%20YUNUS%20JIBE%20B%2018.pdf.pdf Mohamad Yunus, Noor’ain and Mat Som, Rohana and Abdul Majid, Afiza and Ungku Abdul Aziz, Ungku Munirah and Mohd Abas, Mohd Khalid (2018) Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas. Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (2). pp. 30-36. ISSN 2550-1429 (Submitted) https://jibe.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Mohamad Yunus, Noor’ain
Mat Som, Rohana
Abdul Majid, Afiza
Ungku Abdul Aziz, Ungku Munirah
Mohd Abas, Mohd Khalid
Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas
description Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on Malaysian consumption as some of the products contain hazardous and poisonous ingredients which may cause adverse effects on personal health. However, customers still consume the products although they are aware and conscious of the danger and the side effects of these products for self-satisfaction. Thus, using the Theory of Planned Behaviour (TPB), this study aims to shed further light on the factors that influence consumer decision making in the purchase of personal care products among Generation Y. The study was conducted using primary approach with the use of validated questionnaire from 390 university students. The findings revealed that subjective norm and perceived behavioural control influence consumer decision making. Findings provide evidence for businesses and policy makers to better understand the factors that influence consumer decision making. Further implications allow authorized body to identify the target group and conduct programs to educate consumers to engage in good judgement before making decisions to ensure healthy consumption choices aligned with the National Strategic Plan on promoting optimal healthy lifestyles.
format Article
author Mohamad Yunus, Noor’ain
Mat Som, Rohana
Abdul Majid, Afiza
Ungku Abdul Aziz, Ungku Munirah
Mohd Abas, Mohd Khalid
author_facet Mohamad Yunus, Noor’ain
Mat Som, Rohana
Abdul Majid, Afiza
Ungku Abdul Aziz, Ungku Munirah
Mohd Abas, Mohd Khalid
author_sort Mohamad Yunus, Noor’ain
title Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas
title_short Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas
title_full Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas
title_fullStr Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas
title_full_unstemmed Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas
title_sort generation y purchase intention of personal care products: the influence of attitude, subjective norms and perceived behavioural control / noor’ain mohamad yunus, rohana mat som, afiza abdul majid, ungku munirah ungku abdul aziz, mohd khalid mohd abas
publisher Faculty of Business and Management ; UiTM Press
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/23211/1/AJ_NOOR%27AIN%20MOHAMAD%20YUNUS%20JIBE%20B%2018.pdf.pdf
http://ir.uitm.edu.my/id/eprint/23211/
https://jibe.uitm.edu.my/
_version_ 1685649707906367488
score 13.211869

Similar Items