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The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi

Corporate Social Responsibility (CSR) is a corporation's social and environmental obligations to its constituencies and greater society. It's being used more frequently by constituencies to analyze and critique corporate behavior. It is important for PR practitioner understand on this matt...

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Bibliographic Details
Main Author: Mohd Fahmi, Nur Syahira Afiqah
Format: Student Project
Language:English
Published: Faculty of Communication and Media Studies 2018
Subjects:
Perception
Melaka
Universiti Teknologi MARA
Online Access:http://ir.uitm.edu.my/id/eprint/22920/1/PPb_NUR%20SYAHIRA%20AFIQAH%20MOHD%20FAHMI%20M%20MC%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/22920/
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spelling my.uitm.ir.229202019-02-18T02:06:55Z http://ir.uitm.edu.my/id/eprint/22920/ The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi Mohd Fahmi, Nur Syahira Afiqah Perception Melaka Universiti Teknologi MARA Corporate Social Responsibility (CSR) is a corporation's social and environmental obligations to its constituencies and greater society. It's being used more frequently by constituencies to analyze and critique corporate behavior. It is important for PR practitioner understand on this matter. This research is to seek the student's understanding and perception towards CSR especially in Bachelor of Public Relations student because as we know, CSR is one of the important practice that PR practitioners need to understand. It will also focus on the relationship of the listed understanding aspect and perceptions towards the student's interest in CSR program. The Corporate Social Responsibility (CSR) is not a bizarre term in corporate sector but it still not define clearly what is the level of understanding and the perception in the university angle, especially Public Relations students in Universiti Teknologi Mara (UiTM) Melaka. There PR students are the target respondents. There are 90 students. The quantitative analysis is used to identify the student level of understanding and perception towards CSR program. A set of questionnaire has been distributed to the random students for the data collection. The related theory in this research is Cognitive Dissonance theory. The early assumption expect that the CSR exposure among the student is not good and still underdeveloped. Faculty of Communication and Media Studies 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22920/1/PPb_NUR%20SYAHIRA%20AFIQAH%20MOHD%20FAHMI%20M%20MC%2018_5.pdf Mohd Fahmi, Nur Syahira Afiqah (2018) The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Perception
Melaka
Universiti Teknologi MARA
spellingShingle Perception
Melaka
Universiti Teknologi MARA
Mohd Fahmi, Nur Syahira Afiqah
The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi
description Corporate Social Responsibility (CSR) is a corporation's social and environmental obligations to its constituencies and greater society. It's being used more frequently by constituencies to analyze and critique corporate behavior. It is important for PR practitioner understand on this matter. This research is to seek the student's understanding and perception towards CSR especially in Bachelor of Public Relations student because as we know, CSR is one of the important practice that PR practitioners need to understand. It will also focus on the relationship of the listed understanding aspect and perceptions towards the student's interest in CSR program. The Corporate Social Responsibility (CSR) is not a bizarre term in corporate sector but it still not define clearly what is the level of understanding and the perception in the university angle, especially Public Relations students in Universiti Teknologi Mara (UiTM) Melaka. There PR students are the target respondents. There are 90 students. The quantitative analysis is used to identify the student level of understanding and perception towards CSR program. A set of questionnaire has been distributed to the random students for the data collection. The related theory in this research is Cognitive Dissonance theory. The early assumption expect that the CSR exposure among the student is not good and still underdeveloped.
format Student Project
author Mohd Fahmi, Nur Syahira Afiqah
author_facet Mohd Fahmi, Nur Syahira Afiqah
author_sort Mohd Fahmi, Nur Syahira Afiqah
title The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi
title_short The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi
title_full The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi
title_fullStr The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi
title_full_unstemmed The understanding and perception towards corporate social responsibility (CSR) program by Bachelor (Hons) In Public Relations student in UiTM Melaka Alor Gajah Campus / Nur Syahira Afiqah Mohd Fahmi
title_sort understanding and perception towards corporate social responsibility (csr) program by bachelor (hons) in public relations student in uitm melaka alor gajah campus / nur syahira afiqah mohd fahmi
publisher Faculty of Communication and Media Studies
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/22920/1/PPb_NUR%20SYAHIRA%20AFIQAH%20MOHD%20FAHMI%20M%20MC%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/22920/
_version_ 1685649669519048704
score 13.211869

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