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A study on factors that influencing customer loyalty towards Pahang State Farmers Association (PASFA)/ Norshamsiah Ibrahim

This study is to investigate the factors that influencing the customer loyalty towards PASFA. PASFA had sell the agricultural product througout Pahang State. So, the first objective of this study is to study the factors that will influence the customer loyalty towards PASFA. The second objective...

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Main Author: Ibrahim, Norshamsiah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Subjects:
S Agriculture (General)
Farmers
Agriculture and the environment
Online Access:http://ir.uitm.edu.my/id/eprint/22332/1/PP_NORSHAMSIAH%20IBRAHIM%20T%20BM%2011_5.pdf
http://ir.uitm.edu.my/id/eprint/22332/
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spelling my.uitm.ir.223322018-12-18T07:52:28Z http://ir.uitm.edu.my/id/eprint/22332/ A study on factors that influencing customer loyalty towards Pahang State Farmers Association (PASFA)/ Norshamsiah Ibrahim Ibrahim, Norshamsiah S Agriculture (General) Farmers Agriculture and the environment This study is to investigate the factors that influencing the customer loyalty towards PASFA. PASFA had sell the agricultural product througout Pahang State. So, the first objective of this study is to study the factors that will influence the customer loyalty towards PASFA. The second objective is to determine the relationship between independent and dependent variables which are service product quality, service quality and price fairness and to determine the most influence dimension toward the customer loyalty . Descriptive research has been chosen as a research design and the method for data collection for this study is questionnaire. 170 questionnaires have been personally distributed to the at PAFA store who are currently buy the product from the PASFA store. The distribution process was taken all the operation hours which is from 8.00 a.m until 5.00p.m and from 21st March until 1st April 2011. The analysis of findings in this study consists of frequencies of demographic profile, , Reliability analysis, Pearson correlation and Multiple Linear Regression. Lastly is the conclusion and recommendation, researcher will determine which dimension that most contribute to the customer loyalty and the relationship between customer loyalty with product quality, servuce quality and orice fairness. The researcher will make the recommendations in this study based on the conclusion and observations. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22332/1/PP_NORSHAMSIAH%20IBRAHIM%20T%20BM%2011_5.pdf Ibrahim, Norshamsiah (2011) A study on factors that influencing customer loyalty towards Pahang State Farmers Association (PASFA)/ Norshamsiah Ibrahim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic S Agriculture (General)
Farmers
Agriculture and the environment
spellingShingle S Agriculture (General)
Farmers
Agriculture and the environment
Ibrahim, Norshamsiah
A study on factors that influencing customer loyalty towards Pahang State Farmers Association (PASFA)/ Norshamsiah Ibrahim
description This study is to investigate the factors that influencing the customer loyalty towards PASFA. PASFA had sell the agricultural product througout Pahang State. So, the first objective of this study is to study the factors that will influence the customer loyalty towards PASFA. The second objective is to determine the relationship between independent and dependent variables which are service product quality, service quality and price fairness and to determine the most influence dimension toward the customer loyalty . Descriptive research has been chosen as a research design and the method for data collection for this study is questionnaire. 170 questionnaires have been personally distributed to the at PAFA store who are currently buy the product from the PASFA store. The distribution process was taken all the operation hours which is from 8.00 a.m until 5.00p.m and from 21st March until 1st April 2011. The analysis of findings in this study consists of frequencies of demographic profile, , Reliability analysis, Pearson correlation and Multiple Linear Regression. Lastly is the conclusion and recommendation, researcher will determine which dimension that most contribute to the customer loyalty and the relationship between customer loyalty with product quality, servuce quality and orice fairness. The researcher will make the recommendations in this study based on the conclusion and observations.
format Student Project
author Ibrahim, Norshamsiah
author_facet Ibrahim, Norshamsiah
author_sort Ibrahim, Norshamsiah
title A study on factors that influencing customer loyalty towards Pahang State Farmers Association (PASFA)/ Norshamsiah Ibrahim
title_short A study on factors that influencing customer loyalty towards Pahang State Farmers Association (PASFA)/ Norshamsiah Ibrahim
title_full A study on factors that influencing customer loyalty towards Pahang State Farmers Association (PASFA)/ Norshamsiah Ibrahim
title_fullStr A study on factors that influencing customer loyalty towards Pahang State Farmers Association (PASFA)/ Norshamsiah Ibrahim
title_full_unstemmed A study on factors that influencing customer loyalty towards Pahang State Farmers Association (PASFA)/ Norshamsiah Ibrahim
title_sort study on factors that influencing customer loyalty towards pahang state farmers association (pasfa)/ norshamsiah ibrahim
publisher Faculty of Business and Management
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/22332/1/PP_NORSHAMSIAH%20IBRAHIM%20T%20BM%2011_5.pdf
http://ir.uitm.edu.my/id/eprint/22332/
_version_ 1685649589184495616
score 13.211869

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