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The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad

This study evaluates the effectiveness of promotional strategy made by Multimedia College Kuala Lumpur to increase number of student intake. MMCKL has done various promotional activities in order to attract public knowledge about Multimedia College itself. In today's market, many private colleg...

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Bibliographic Details
Main Author: Ahmad, Aini Hayati
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Subjects:
Social aspects. Social marketing
Marketing
Promotions
Online Access:http://ir.uitm.edu.my/id/eprint/22306/1/PPb_AINI%20HAYATI%20AHMAD%20M%20BM%2005_5.pdf
http://ir.uitm.edu.my/id/eprint/22306/
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id my.uitm.ir.22306
record_format eprints
spelling my.uitm.ir.223062018-12-26T02:11:17Z http://ir.uitm.edu.my/id/eprint/22306/ The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad Ahmad, Aini Hayati Social aspects. Social marketing Marketing Promotions This study evaluates the effectiveness of promotional strategy made by Multimedia College Kuala Lumpur to increase number of student intake. MMCKL has done various promotional activities in order to attract public knowledge about Multimedia College itself. In today's market, many private colleges are providing the best place for tertiary education, so that, this study may help MMCKL to improve the marketing strategy as well as become the best place for education in term of programs offered and facilities. Overall result indicated that generally the public is still not aware about the college and product offered by MMCKL. It was identified that the lack of MMCKL on communication was the main cause of low level of awareness among majority of the public towards the brand and most of them were unsatisfied with the promotion that have been done. However, the quality of the diploma programs offered has a positive feedback from the students or customers. As a conclusion, MMCKL should increase their promotional activities in order to increase the number of student intake. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22306/1/PPb_AINI%20HAYATI%20AHMAD%20M%20BM%2005_5.pdf Ahmad, Aini Hayati (2005) The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social aspects. Social marketing
Marketing
Promotions
spellingShingle Social aspects. Social marketing
Marketing
Promotions
Ahmad, Aini Hayati
The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
description This study evaluates the effectiveness of promotional strategy made by Multimedia College Kuala Lumpur to increase number of student intake. MMCKL has done various promotional activities in order to attract public knowledge about Multimedia College itself. In today's market, many private colleges are providing the best place for tertiary education, so that, this study may help MMCKL to improve the marketing strategy as well as become the best place for education in term of programs offered and facilities. Overall result indicated that generally the public is still not aware about the college and product offered by MMCKL. It was identified that the lack of MMCKL on communication was the main cause of low level of awareness among majority of the public towards the brand and most of them were unsatisfied with the promotion that have been done. However, the quality of the diploma programs offered has a positive feedback from the students or customers. As a conclusion, MMCKL should increase their promotional activities in order to increase the number of student intake.
format Student Project
author Ahmad, Aini Hayati
author_facet Ahmad, Aini Hayati
author_sort Ahmad, Aini Hayati
title The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
title_short The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
title_full The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
title_fullStr The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
title_full_unstemmed The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
title_sort effectiveness of promotional strategy for government education program: a case of multimedia college kuala lumpur / aini hayati ahmad
publisher Faculty of Business and Management
publishDate 2005
url http://ir.uitm.edu.my/id/eprint/22306/1/PPb_AINI%20HAYATI%20AHMAD%20M%20BM%2005_5.pdf
http://ir.uitm.edu.my/id/eprint/22306/
_version_ 1685649585488265216
score 13.211869

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