Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad
This study was conducted in order to determine the effect of mall environment on consumer buying behavior in Melaka City. It investigated the preferences of mall consumers for the factor affecting their consumer buying behavior. The study used a survey questionnaire to gather information from the co...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/21592/1/PPb_NABILA%20AHMAD%20M%20BM%2018_5.pdf http://ir.uitm.edu.my/id/eprint/21592/ |
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