The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi

In this modern day business environment, the business world is getting more competitive and aggressive by the day. Businesses compete with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent...

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Bibliographic Details
Main Author: Misnadi, Mohd Amirza
Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21471/1/PPb_MOHD%20AMIRZA%20MISNADI%20M%20BM%2006_5.pdf
http://ir.uitm.edu.my/id/eprint/21471/
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