Cover Image

The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff

The purpose of this study is to evaluate the effectiveness of road show promotion of A'Famosa Sales and Marketing Sdn. Bhd, in Kuala Lumpur. This is done by identifying several variables, which are thought able to give positive impact to sales, through surveys conducted on A'Famosa road sh...

Full description

Saved in:
Bibliographic Details
Main Author: Mohd Shariff, Amir Hussein
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Direct marketing. Multilevel marketing
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
Sales promotion
Online Access:http://ir.uitm.edu.my/id/eprint/21392/1/PPb_AMIR%20HUSSEIN%20MOHD%20SHARIFF%20M%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/21392/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.21392
record_format eprints
spelling my.uitm.ir.213922018-11-01T10:07:48Z http://ir.uitm.edu.my/id/eprint/21392/ The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff Mohd Shariff, Amir Hussein Direct marketing. Multilevel marketing Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Sales promotion The purpose of this study is to evaluate the effectiveness of road show promotion of A'Famosa Sales and Marketing Sdn. Bhd, in Kuala Lumpur. This is done by identifying several variables, which are thought able to give positive impact to sales, through surveys conducted on A'Famosa road show customers. Several analyses are carried out to evaluate the effectiveness. Methods such as frequency, crosstabulation and correlation analysis are used in this research. This study is conducted by using probability sampling with questionnaires distributed to A'Famosa road show customers; a total of 50 respondents answered the questionnaires. The three main variables identified in this study are Sales Person, Packages and Promotion Booth. These are thought to be the key variables in determining A'Famosa road show effectiveness. Demographic profiles of customers (age and income) are also used while determining the frequency of purchase of A'Famosa packages. Data analysis is conducted by using the SPSS program. Data analysis like frequency analysis, cross tabulation, regression analysis and the ANOVA test are employed in this study. For the findings, sales person variables are the most really affect the promotion performance. The packages and promotion booth variables are not the key that really give affects the road show performance. Sales person got highest significant value that really affect road show promotion. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21392/1/PPb_AMIR%20HUSSEIN%20MOHD%20SHARIFF%20M%20BM%2007_5.pdf Mohd Shariff, Amir Hussein (2007) The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Direct marketing. Multilevel marketing
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
Sales promotion
spellingShingle Direct marketing. Multilevel marketing
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
Sales promotion
Mohd Shariff, Amir Hussein
The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff
description The purpose of this study is to evaluate the effectiveness of road show promotion of A'Famosa Sales and Marketing Sdn. Bhd, in Kuala Lumpur. This is done by identifying several variables, which are thought able to give positive impact to sales, through surveys conducted on A'Famosa road show customers. Several analyses are carried out to evaluate the effectiveness. Methods such as frequency, crosstabulation and correlation analysis are used in this research. This study is conducted by using probability sampling with questionnaires distributed to A'Famosa road show customers; a total of 50 respondents answered the questionnaires. The three main variables identified in this study are Sales Person, Packages and Promotion Booth. These are thought to be the key variables in determining A'Famosa road show effectiveness. Demographic profiles of customers (age and income) are also used while determining the frequency of purchase of A'Famosa packages. Data analysis is conducted by using the SPSS program. Data analysis like frequency analysis, cross tabulation, regression analysis and the ANOVA test are employed in this study. For the findings, sales person variables are the most really affect the promotion performance. The packages and promotion booth variables are not the key that really give affects the road show performance. Sales person got highest significant value that really affect road show promotion.
format Student Project
author Mohd Shariff, Amir Hussein
author_facet Mohd Shariff, Amir Hussein
author_sort Mohd Shariff, Amir Hussein
title The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff
title_short The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff
title_full The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff
title_fullStr The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff
title_full_unstemmed The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff
title_sort effectiveness of a'famosa road show promotion for the year 2005 / 2006 / amir hussein mohd shariff
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/21392/1/PPb_AMIR%20HUSSEIN%20MOHD%20SHARIFF%20M%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/21392/
_version_ 1685649461194260480
score 13.211869

Similar Items