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The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah

In general, promotion is the basic prominent in ensure each new firms penetrate market and keep sustaining growth for existing firms. However, after all this while, MSCorp had used almost all tools to promote their products to the public, but then, it still doesn't show any positive results. Wi...

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Main Author: Abd Patah, Alfiee Qusyairi
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Sales promotion
Online Access:http://ir.uitm.edu.my/id/eprint/21391/1/PPb_ALFIEE%20QUSYAIRI%20ABD%20PATAH%20M%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/21391/
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spelling my.uitm.ir.213912018-11-01T09:56:26Z http://ir.uitm.edu.my/id/eprint/21391/ The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah Abd Patah, Alfiee Qusyairi Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Sales promotion In general, promotion is the basic prominent in ensure each new firms penetrate market and keep sustaining growth for existing firms. However, after all this while, MSCorp had used almost all tools to promote their products to the public, but then, it still doesn't show any positive results. Without knowing where the weakness point, the objectives of promotions cannot be achieved or targeted. Thus, the study is undertaken to examine what are the pertinent factors that lead to the existing problem. The objective of this study is to determine the effectiveness of the limited promotional tools used by Malacca Stadium Corporation (MSCorp), to identify any association between promotional tools that customer gets familiar with the products with level of awareness among customers, to identify the association between promotional tools that customer gets familiar with the products with level of interest and desires among the customers towards the Mscorp's product, to identify the association between the promotional tools that customer gets familiar with the products with the action taken among the customers towards the Mscorp's product, and lastly to determine the promotional tools that the customer expects to raise their exposure towards MSCorp products. The findings shows that, from all the 3 major MSCorp's product, only one product (sports facilities) that respondents aware. The results also shows that majority of the respondents know the MSCorp's product through word of mouth. Besides that the result revealed that most of the respondents expect that MSCorp should advertise about their product trough television, radio and also newspaper. And from the hypothesis testing, it shows that all of them have a significant relationship with the P value < 0.01. After identifying the problem and shortcoming of MSCorp's problems, perhaps it will provide general guideline and ideas to improve the problems as well as to enhance the customer loyalty with MSCorp in the future. Lastly, recommendations and suggestion on how to overcome the problem and some ideas to improve the MSCorp operations have been identified in the last topic of this research. It is hope that it can help MSCorp to achieved successfulness in the future. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21391/1/PPb_ALFIEE%20QUSYAIRI%20ABD%20PATAH%20M%20BM%2007_5.pdf Abd Patah, Alfiee Qusyairi (2007) The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Sales promotion
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Sales promotion
Abd Patah, Alfiee Qusyairi
The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah
description In general, promotion is the basic prominent in ensure each new firms penetrate market and keep sustaining growth for existing firms. However, after all this while, MSCorp had used almost all tools to promote their products to the public, but then, it still doesn't show any positive results. Without knowing where the weakness point, the objectives of promotions cannot be achieved or targeted. Thus, the study is undertaken to examine what are the pertinent factors that lead to the existing problem. The objective of this study is to determine the effectiveness of the limited promotional tools used by Malacca Stadium Corporation (MSCorp), to identify any association between promotional tools that customer gets familiar with the products with level of awareness among customers, to identify the association between promotional tools that customer gets familiar with the products with level of interest and desires among the customers towards the Mscorp's product, to identify the association between the promotional tools that customer gets familiar with the products with the action taken among the customers towards the Mscorp's product, and lastly to determine the promotional tools that the customer expects to raise their exposure towards MSCorp products. The findings shows that, from all the 3 major MSCorp's product, only one product (sports facilities) that respondents aware. The results also shows that majority of the respondents know the MSCorp's product through word of mouth. Besides that the result revealed that most of the respondents expect that MSCorp should advertise about their product trough television, radio and also newspaper. And from the hypothesis testing, it shows that all of them have a significant relationship with the P value < 0.01. After identifying the problem and shortcoming of MSCorp's problems, perhaps it will provide general guideline and ideas to improve the problems as well as to enhance the customer loyalty with MSCorp in the future. Lastly, recommendations and suggestion on how to overcome the problem and some ideas to improve the MSCorp operations have been identified in the last topic of this research. It is hope that it can help MSCorp to achieved successfulness in the future.
format Student Project
author Abd Patah, Alfiee Qusyairi
author_facet Abd Patah, Alfiee Qusyairi
author_sort Abd Patah, Alfiee Qusyairi
title The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah
title_short The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah
title_full The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah
title_fullStr The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah
title_full_unstemmed The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah
title_sort effectiveness of promotional tools in enhancing awareness of mscorp's products / alfiee qusyairi abd patah
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/21391/1/PPb_ALFIEE%20QUSYAIRI%20ABD%20PATAH%20M%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/21391/
_version_ 1685649461046411264
score 13.211869

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