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The trend of international tourist arrivals to Malaysia / Sharina Abd Rahim

This research examines the trend of international tourist arrivals to Malaysia. Furthermore, this research also aims to examine the factors affecting the tourist arrivals and the factors leading to the tourist arrivals. The economic factors, motivation, marketing and promotion, safety, security and...

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Main Author: Abd Rahim, Sharina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Social interaction
Social influence. Social pressure
Online Access:http://ir.uitm.edu.my/id/eprint/21259/1/PPb_SHARINA%20ABD%20RAHIM%20BM%20T%2010.pdf
http://ir.uitm.edu.my/id/eprint/21259/
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spelling my.uitm.ir.212592019-02-14T06:33:22Z http://ir.uitm.edu.my/id/eprint/21259/ The trend of international tourist arrivals to Malaysia / Sharina Abd Rahim Abd Rahim, Sharina Social interaction Social influence. Social pressure This research examines the trend of international tourist arrivals to Malaysia. Furthermore, this research also aims to examine the factors affecting the tourist arrivals and the factors leading to the tourist arrivals. The economic factors, motivation, marketing and promotion, safety, security and health and other factors have been studied. Based on the secondary data obtained, the finding suggests that marketing and promotion successfully increase the tourist arrivals to Malaysia. Moreover, it is also found that Malaysia is considered a safe haven for tourist, as it is not prone to natural disasters or terrorist attacks. The study also focuses on examining the relationship between tourist arrivals and tourist receipts. It was founded that there are a significant relationship between tourist arrivals and tourist receipts. This means that, the increase of tourist arrivals will increase the tourist receipts. Therefore, the government should allocate an appropriate budget for the tourism industry in order to carry out the promotional activity to further increase tourist arrivals. Other than that, a stronger relationship between government, local authorities, private agencies and hotel operators should be fostered to ensure that the tourists’ needs, especially in potential markets can be fulfilled. Furthermore, it is also recommended that subsequent research should have an in-depth study of the characteristics of visitors from various origins and destination, as it was seen that, the trend of international tourist arrivals vary from one other. Therefore, the industry players should co-operate to design the promotions and marketing specifically for the different markets. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21259/1/PPb_SHARINA%20ABD%20RAHIM%20BM%20T%2010.pdf Abd Rahim, Sharina (2010) The trend of international tourist arrivals to Malaysia / Sharina Abd Rahim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social interaction
Social influence. Social pressure
spellingShingle Social interaction
Social influence. Social pressure
Abd Rahim, Sharina
The trend of international tourist arrivals to Malaysia / Sharina Abd Rahim
description This research examines the trend of international tourist arrivals to Malaysia. Furthermore, this research also aims to examine the factors affecting the tourist arrivals and the factors leading to the tourist arrivals. The economic factors, motivation, marketing and promotion, safety, security and health and other factors have been studied. Based on the secondary data obtained, the finding suggests that marketing and promotion successfully increase the tourist arrivals to Malaysia. Moreover, it is also found that Malaysia is considered a safe haven for tourist, as it is not prone to natural disasters or terrorist attacks. The study also focuses on examining the relationship between tourist arrivals and tourist receipts. It was founded that there are a significant relationship between tourist arrivals and tourist receipts. This means that, the increase of tourist arrivals will increase the tourist receipts. Therefore, the government should allocate an appropriate budget for the tourism industry in order to carry out the promotional activity to further increase tourist arrivals. Other than that, a stronger relationship between government, local authorities, private agencies and hotel operators should be fostered to ensure that the tourists’ needs, especially in potential markets can be fulfilled. Furthermore, it is also recommended that subsequent research should have an in-depth study of the characteristics of visitors from various origins and destination, as it was seen that, the trend of international tourist arrivals vary from one other. Therefore, the industry players should co-operate to design the promotions and marketing specifically for the different markets.
format Student Project
author Abd Rahim, Sharina
author_facet Abd Rahim, Sharina
author_sort Abd Rahim, Sharina
title The trend of international tourist arrivals to Malaysia / Sharina Abd Rahim
title_short The trend of international tourist arrivals to Malaysia / Sharina Abd Rahim
title_full The trend of international tourist arrivals to Malaysia / Sharina Abd Rahim
title_fullStr The trend of international tourist arrivals to Malaysia / Sharina Abd Rahim
title_full_unstemmed The trend of international tourist arrivals to Malaysia / Sharina Abd Rahim
title_sort trend of international tourist arrivals to malaysia / sharina abd rahim
publisher Faculty of Business and Management
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/21259/1/PPb_SHARINA%20ABD%20RAHIM%20BM%20T%2010.pdf
http://ir.uitm.edu.my/id/eprint/21259/
_version_ 1685649444076257280
score 13.211869

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