Staff View: The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa

The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa

Federal Agricultural Marketing Authority (FAMA) was established as a statutory body in September 1965 under the Ministry of Agriculture. FAMA seeks to promote horticultural growth to meet domestic and overseas demand and to maximise farm returns through the improvement of the marketing system and de...

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Main Author:	Mad Isa, Nurulahda
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Agricultural associations, societies, etc. Pricing Farmers
Online Access:	http://ir.uitm.edu.my/id/eprint/21245/1/PPb_NURULAHDA%20MAD%20ISA%20M%20BM%2006_5.pdf http://ir.uitm.edu.my/id/eprint/21245/
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id	my.uitm.ir.21245
record_format	eprints
spelling	my.uitm.ir.212452018-10-23T01:38:27Z http://ir.uitm.edu.my/id/eprint/21245/ The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa Mad Isa, Nurulahda Agricultural associations, societies, etc. Pricing Farmers Federal Agricultural Marketing Authority (FAMA) was established as a statutory body in September 1965 under the Ministry of Agriculture. FAMA seeks to promote horticultural growth to meet domestic and overseas demand and to maximise farm returns through the improvement of the marketing system and development of agro- processing. The existing of FAMA's in every city in Malaysia will make the management easier to control those agriculture products and the vision of FAMA which is to be the leading authority in food and agricultural marketing will be implementing. This research tries to evaluate 'The Farmers perceived and expected price satisfaction on their farm products towards the market intervention by FAMA. The research will focus on price satisfaction of farmers from the expected and perceived performance of FAMA Selangor. There are have a 7 factors contribute to examine the result of farmers satisfaction which are, product characteristic, cost factor, demand and supply, market factor, price, negotiation and competition factor. This paper consists of five chapters, which explain the subject matter in stages. The result findings shows that majority of respondent are not achieve satisfaction towards price provided by FAMA for their farm products. So, to both parties achieve a win-win situation FAMA should make new strategies to satisfy their business customer to make the negotiation exist for the long term. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21245/1/PPb_NURULAHDA%20MAD%20ISA%20M%20BM%2006_5.pdf Mad Isa, Nurulahda (2006) The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Agricultural associations, societies, etc. Pricing Farmers
spellingShingle	Agricultural associations, societies, etc. Pricing Farmers Mad Isa, Nurulahda The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa
description	Federal Agricultural Marketing Authority (FAMA) was established as a statutory body in September 1965 under the Ministry of Agriculture. FAMA seeks to promote horticultural growth to meet domestic and overseas demand and to maximise farm returns through the improvement of the marketing system and development of agro- processing. The existing of FAMA's in every city in Malaysia will make the management easier to control those agriculture products and the vision of FAMA which is to be the leading authority in food and agricultural marketing will be implementing. This research tries to evaluate 'The Farmers perceived and expected price satisfaction on their farm products towards the market intervention by FAMA. The research will focus on price satisfaction of farmers from the expected and perceived performance of FAMA Selangor. There are have a 7 factors contribute to examine the result of farmers satisfaction which are, product characteristic, cost factor, demand and supply, market factor, price, negotiation and competition factor. This paper consists of five chapters, which explain the subject matter in stages. The result findings shows that majority of respondent are not achieve satisfaction towards price provided by FAMA for their farm products. So, to both parties achieve a win-win situation FAMA should make new strategies to satisfy their business customer to make the negotiation exist for the long term.
format	Student Project
author	Mad Isa, Nurulahda
author_facet	Mad Isa, Nurulahda
author_sort	Mad Isa, Nurulahda
title	The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa
title_short	The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa
title_full	The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa
title_fullStr	The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa
title_full_unstemmed	The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa
title_sort	farmer's perceived and expected price satisfaction on their farm products - a case study of fama market intervention in selangor / nurulahda mad isa
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/21245/1/PPb_NURULAHDA%20MAD%20ISA%20M%20BM%2006_5.pdf http://ir.uitm.edu.my/id/eprint/21245/
_version_	1685649442706817024
score	13.211869

The farmer's perceived and expected price satisfaction on their farm products - a case study of FAMA market intervention in Selangor / Nurulahda Mad Isa

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