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The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar

The purpose of this research is to study the audience's perception towards RTM's TV programs and its Corporate Image In Selangor. Moreover, this study is to identify the attributes that influence the sensitivity of audience towards the value of TV programs offered by RTM and to find out th...

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Main Author: Mohd Anuar, Nursyamimi
Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Subjects:
Public relations. Industrial publicity
Corporate image
Broadcasting. Radio and television broadcasting
Social perception. Social cognition
Online Access:http://ir.uitm.edu.my/id/eprint/21204/1/PPb_NURSYAMIMI%20MOHD%20ANUAR%20M%20BM%2006_5.pdf
http://ir.uitm.edu.my/id/eprint/21204/
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spelling my.uitm.ir.212042018-10-15T06:23:26Z http://ir.uitm.edu.my/id/eprint/21204/ The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar Mohd Anuar, Nursyamimi Public relations. Industrial publicity Corporate image Broadcasting. Radio and television broadcasting Social perception. Social cognition The purpose of this research is to study the audience's perception towards RTM's TV programs and its Corporate Image In Selangor. Moreover, this study is to identify the attributes that influence the sensitivity of audience towards the value of TV programs offered by RTM and to find out the attributes of RTM's corporate image which affects the perception of the audience. It is a believed that the programs offered will determine whether the audience have a good or poor perception towards RTM's image. The findings showed that most of the audience were agreed with the attributes for TV programs offered by RTM as well as its Corporate Image. The researcher is also able to give some recommendations and suggestion on how to improve some of the areas in gaining a good perception of the audience towards RTM's TV programs and corporate image after the analysis, findings and interpretation. In this study, researcher used questionnaire techniques and others secondary data such as reports, database, and so on for data collection. Based on reliability test, frequency analysis, and cross tabulation analysis, a clear findings and result is observed. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21204/1/PPb_NURSYAMIMI%20MOHD%20ANUAR%20M%20BM%2006_5.pdf Mohd Anuar, Nursyamimi (2006) The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Public relations. Industrial publicity
Corporate image
Broadcasting. Radio and television broadcasting
Social perception. Social cognition
spellingShingle Public relations. Industrial publicity
Corporate image
Broadcasting. Radio and television broadcasting
Social perception. Social cognition
Mohd Anuar, Nursyamimi
The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar
description The purpose of this research is to study the audience's perception towards RTM's TV programs and its Corporate Image In Selangor. Moreover, this study is to identify the attributes that influence the sensitivity of audience towards the value of TV programs offered by RTM and to find out the attributes of RTM's corporate image which affects the perception of the audience. It is a believed that the programs offered will determine whether the audience have a good or poor perception towards RTM's image. The findings showed that most of the audience were agreed with the attributes for TV programs offered by RTM as well as its Corporate Image. The researcher is also able to give some recommendations and suggestion on how to improve some of the areas in gaining a good perception of the audience towards RTM's TV programs and corporate image after the analysis, findings and interpretation. In this study, researcher used questionnaire techniques and others secondary data such as reports, database, and so on for data collection. Based on reliability test, frequency analysis, and cross tabulation analysis, a clear findings and result is observed.
format Student Project
author Mohd Anuar, Nursyamimi
author_facet Mohd Anuar, Nursyamimi
author_sort Mohd Anuar, Nursyamimi
title The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar
title_short The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar
title_full The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar
title_fullStr The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar
title_full_unstemmed The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar
title_sort audience's perception towards rtm's tv programs and its corporate image in selangor / nursyamimi mohd anuar
publisher Faculty of Business and Management
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/21204/1/PPb_NURSYAMIMI%20MOHD%20ANUAR%20M%20BM%2006_5.pdf
http://ir.uitm.edu.my/id/eprint/21204/
_version_ 1685649436933357568
score 13.211869

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