Staff View: Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali

Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali

This study of "Product Quality: A Study On Improving The Quality Of Agromas Product Offered By Federal Agricultural Marketing Authority, Melaka In Melaka Tengah" was been done at Lot 73, Jln. Usaha 12, Kaw. Perindustrian, 75450 Ayer Keroh, Melaka. This company was established on 30 Septemb...

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Bibliographic Details
Main Author:	Md. Ali, Norehan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Agricultural associations, societies, etc. Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/21085/1/PPb_NOREHAN%20MD.%20ALI%20M%20BM%2005_5.pdf http://ir.uitm.edu.my/id/eprint/21085/
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id	my.uitm.ir.21085
record_format	eprints
spelling	my.uitm.ir.210852018-09-19T06:36:57Z http://ir.uitm.edu.my/id/eprint/21085/ Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali Md. Ali, Norehan Agricultural associations, societies, etc. Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction This study of "Product Quality: A Study On Improving The Quality Of Agromas Product Offered By Federal Agricultural Marketing Authority, Melaka In Melaka Tengah" was been done at Lot 73, Jln. Usaha 12, Kaw. Perindustrian, 75450 Ayer Keroh, Melaka. This company was established on 30 September 1965, under the Parliament Act 49, 1965 and Parliament Act 141,1974. As a Government marketing agency, the company functions are to keep close watch, to coordinate and to improve along with expanding the marketing of agricultural goods. The study's objectives are to determine the level of product quality of Agromas offered and at the same time try to identify the factors contributing to the Agromas product quality offered. In studying the problems, which related to this study, certain important issues being identified. Some of the customers get high satisfaction and some of them are not satisfied with the factors of product offered. Actually, whatever they get or wants fro the product, it will affect the company and product quality at last. For the background of this study, it aims to get better knowledge about the product quality factors, then to look on how all these factors can contribute to the product quality offered. There are eight factors, which are being used to measure the product quality of the company. They are Performance, Features, Reliability, Conformance, Durability, Serviceability, Aesthetics and Perceived Quality. This study also will look on the product quality factors and product quality offered. Basically, product quality factors and product quality offered are two different things. However in this study, both of them are interrelated and give an effect to each other. This study will try to measure both of these factors to get the result to determine the level of product quality in Federal Agricultural Marketing Authority, Melaka branch. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21085/1/PPb_NOREHAN%20MD.%20ALI%20M%20BM%2005_5.pdf Md. Ali, Norehan (2005) Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Agricultural associations, societies, etc. Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Agricultural associations, societies, etc. Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Md. Ali, Norehan Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali
description	This study of "Product Quality: A Study On Improving The Quality Of Agromas Product Offered By Federal Agricultural Marketing Authority, Melaka In Melaka Tengah" was been done at Lot 73, Jln. Usaha 12, Kaw. Perindustrian, 75450 Ayer Keroh, Melaka. This company was established on 30 September 1965, under the Parliament Act 49, 1965 and Parliament Act 141,1974. As a Government marketing agency, the company functions are to keep close watch, to coordinate and to improve along with expanding the marketing of agricultural goods. The study's objectives are to determine the level of product quality of Agromas offered and at the same time try to identify the factors contributing to the Agromas product quality offered. In studying the problems, which related to this study, certain important issues being identified. Some of the customers get high satisfaction and some of them are not satisfied with the factors of product offered. Actually, whatever they get or wants fro the product, it will affect the company and product quality at last. For the background of this study, it aims to get better knowledge about the product quality factors, then to look on how all these factors can contribute to the product quality offered. There are eight factors, which are being used to measure the product quality of the company. They are Performance, Features, Reliability, Conformance, Durability, Serviceability, Aesthetics and Perceived Quality. This study also will look on the product quality factors and product quality offered. Basically, product quality factors and product quality offered are two different things. However in this study, both of them are interrelated and give an effect to each other. This study will try to measure both of these factors to get the result to determine the level of product quality in Federal Agricultural Marketing Authority, Melaka branch.
format	Student Project
author	Md. Ali, Norehan
author_facet	Md. Ali, Norehan
author_sort	Md. Ali, Norehan
title	Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali
title_short	Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali
title_full	Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali
title_fullStr	Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali
title_full_unstemmed	Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali
title_sort	product quality: a study on improving the quality of agromas product offered by federal agricultural marketing authority, melaka / norehan md. ali
publisher	Faculty of Business and Management
publishDate	2005
url	http://ir.uitm.edu.my/id/eprint/21085/1/PPb_NOREHAN%20MD.%20ALI%20M%20BM%2005_5.pdf http://ir.uitm.edu.my/id/eprint/21085/
_version_	1685649419502878720
score	13.211869

Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali

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