Staff View: A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad

This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice q...

Full description

Saved in:

Bibliographic Details
Main Author:	Yoep Ahmad, Noreen
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21084/1/PPb_NOREEN%20YOEP%20AHMAD%20M%20BM%2006_5.pdf http://ir.uitm.edu.my/id/eprint/21084/
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.uitm.ir.21084
record_format	eprints
spelling	my.uitm.ir.210842018-09-19T06:38:27Z http://ir.uitm.edu.my/id/eprint/21084/ A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad Yoep Ahmad, Noreen Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice quality is an essential strategy for success today. Furthermore, promotional activities are the determining key that could seal buyer's decision making. A structure questionnaire was developed and administered to a total of 50 respondents. Two types of data analysis, descriptive analysis and cross-tabulation were used for this research. The result provides support for three out of four objectives that were examined. The analysis reveals that the motivation or commitment of buyers is positively related to the purchases of houses. The findings also suggest that the two factors appear to be the most influential organizational responses that can affect sales volume of houses. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21084/1/PPb_NOREEN%20YOEP%20AHMAD%20M%20BM%2006_5.pdf Yoep Ahmad, Noreen (2006) A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Yoep Ahmad, Noreen A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
description	This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice quality is an essential strategy for success today. Furthermore, promotional activities are the determining key that could seal buyer's decision making. A structure questionnaire was developed and administered to a total of 50 respondents. Two types of data analysis, descriptive analysis and cross-tabulation were used for this research. The result provides support for three out of four objectives that were examined. The analysis reveals that the motivation or commitment of buyers is positively related to the purchases of houses. The findings also suggest that the two factors appear to be the most influential organizational responses that can affect sales volume of houses.
format	Student Project
author	Yoep Ahmad, Noreen
author_facet	Yoep Ahmad, Noreen
author_sort	Yoep Ahmad, Noreen
title	A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
title_short	A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
title_full	A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
title_fullStr	A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
title_full_unstemmed	A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
title_sort	study on factors influencing purchases of houses among bumiputera buyers / noreen yoep ahmad
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/21084/1/PPb_NOREEN%20YOEP%20AHMAD%20M%20BM%2006_5.pdf http://ir.uitm.edu.my/id/eprint/21084/
_version_	1685649419347689472
score	13.211869

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad

Similar Items