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Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen

Recently, many companies involved in spices industries whereby companies try to introduce formulated spices with different recipe. FAIZA MARKETING is one of the company that marketed formulates spices, while introduce new formulated recipe to target segment. Company try to penetrate leader market wh...

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Main Author: Md Noksen, Noorezati
Format: Student Project
Language:English
Published: Faculty of Business and Management 2004
Subjects:
Market segmentation. Target marketing
Product management
Market surveys. Including brand choice. Brand loyalty
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/21069/1/PPb_NOOREZATI%20MD%20NOKSEN%20M%20BM%2004_5.pdf
http://ir.uitm.edu.my/id/eprint/21069/
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spelling my.uitm.ir.210692018-09-19T06:16:06Z http://ir.uitm.edu.my/id/eprint/21069/ Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen Md Noksen, Noorezati Market segmentation. Target marketing Product management Market surveys. Including brand choice. Brand loyalty Malaysia Recently, many companies involved in spices industries whereby companies try to introduce formulated spices with different recipe. FAIZA MARKETING is one of the company that marketed formulates spices, while introduce new formulated recipe to target segment. Company try to penetrate leader market which offer similar product. In the consumer perception, products that offer a good quality and fulfil their needs in term of taste can create more demand. In other words, consumers are very particular about intangible product offer other than tangible product. So that, company try to cater target segment with emphasis on product attribute that effect a choice brand of formulated spices. Therefore, FAIZA MARKETING try to find the factor that are most effected to create brand equity among its customers and at the same times, retain an existing customers and attract new customers. Based on the problem statement, this research was conducted to achieve these objectives, (1) To identify the rank of factors related to product attribute that contribute a choice of formulated recipe (2) To examine the association between products attributes With the choices formulated recipe of FAIZA, (3) To examine the association between choices of brand with the demographic construct of the consumers (4) To explore the factors that forces the retailers to carry competitive brand (5) To determine the SWOT analysis for the competitive brand and make suggestions. This project paper consists of five (5) chapters. Chapter one is briefly discuss about the company background, problem statement and the objectives of the study. Chapter two is literature review, where the topics and matters concerned is explain related to the study. Chapter three is research methodology, where the method of analysis of the study. Statistical Package for Social Science (SPSS) has been used to analyze the data in terms of frequency and cross tabulation. Chapter four is findings and interpretation and chapter five is conclusion and recommendation. Faculty of Business and Management 2004 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21069/1/PPb_NOOREZATI%20MD%20NOKSEN%20M%20BM%2004_5.pdf Md Noksen, Noorezati (2004) Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Market segmentation. Target marketing
Product management
Market surveys. Including brand choice. Brand loyalty
Malaysia
spellingShingle Market segmentation. Target marketing
Product management
Market surveys. Including brand choice. Brand loyalty
Malaysia
Md Noksen, Noorezati
Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen
description Recently, many companies involved in spices industries whereby companies try to introduce formulated spices with different recipe. FAIZA MARKETING is one of the company that marketed formulates spices, while introduce new formulated recipe to target segment. Company try to penetrate leader market which offer similar product. In the consumer perception, products that offer a good quality and fulfil their needs in term of taste can create more demand. In other words, consumers are very particular about intangible product offer other than tangible product. So that, company try to cater target segment with emphasis on product attribute that effect a choice brand of formulated spices. Therefore, FAIZA MARKETING try to find the factor that are most effected to create brand equity among its customers and at the same times, retain an existing customers and attract new customers. Based on the problem statement, this research was conducted to achieve these objectives, (1) To identify the rank of factors related to product attribute that contribute a choice of formulated recipe (2) To examine the association between products attributes With the choices formulated recipe of FAIZA, (3) To examine the association between choices of brand with the demographic construct of the consumers (4) To explore the factors that forces the retailers to carry competitive brand (5) To determine the SWOT analysis for the competitive brand and make suggestions. This project paper consists of five (5) chapters. Chapter one is briefly discuss about the company background, problem statement and the objectives of the study. Chapter two is literature review, where the topics and matters concerned is explain related to the study. Chapter three is research methodology, where the method of analysis of the study. Statistical Package for Social Science (SPSS) has been used to analyze the data in terms of frequency and cross tabulation. Chapter four is findings and interpretation and chapter five is conclusion and recommendation.
format Student Project
author Md Noksen, Noorezati
author_facet Md Noksen, Noorezati
author_sort Md Noksen, Noorezati
title Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen
title_short Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen
title_full Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen
title_fullStr Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen
title_full_unstemmed Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen
title_sort customers' product choices and dealers' decision to carry faiza's product and its relationship with product attributes (in central and southern of peninsular malaysia) / noorezati md noksen
publisher Faculty of Business and Management
publishDate 2004
url http://ir.uitm.edu.my/id/eprint/21069/1/PPb_NOOREZATI%20MD%20NOKSEN%20M%20BM%2004_5.pdf
http://ir.uitm.edu.my/id/eprint/21069/
_version_ 1685649417147777024
score 13.211869

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