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Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan

HABIB is today a major retailer and distributor of products ranging from finely crafted diamonds and gold bullion jewellery watches to creative gold jewellery reflecting Malaysia's rich cultural heritage. It has been an evolution fired by an aspiration to offer Malaysians the finest jewellery a...

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Bibliographic Details
Main Author: Hasan, Hairul Fadzlee Hisham
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Subjects:
Branding (Marketing)
Market surveys. Including brand choice. Brand loyalty
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/20816/1/PPb_HAIRUL%20FADZLEE%20HISHAM%20HASAN%20M%20BM%2005_5.pdf
http://ir.uitm.edu.my/id/eprint/20816/
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spelling my.uitm.ir.208162018-08-14T03:11:00Z http://ir.uitm.edu.my/id/eprint/20816/ Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan Hasan, Hairul Fadzlee Hisham Branding (Marketing) Market surveys. Including brand choice. Brand loyalty Consumer satisfaction HABIB is today a major retailer and distributor of products ranging from finely crafted diamonds and gold bullion jewellery watches to creative gold jewellery reflecting Malaysia's rich cultural heritage. It has been an evolution fired by an aspiration to offer Malaysians the finest jewellery at competitive prices. Half a century later, this same aspiration still underlines the HABIB tradition of skill for manufacturing and retailing uniquely designed, finely crafted and avant-garde style jewellery. HABIB created stunning jewellery that embodied traditional artistry and avant-garde thinking, continuity and invention. Today, jewellery manufacturing has emerged as HABIB's primary forte, contributing to its growing reputation as a trailblazer in the gem trade. Therefore, the aim of this research is to identify the level of customer satisfaction and loyalty towards HABIB. This is includes to identify the factors that attracts customers to purchase at HABIB, to identify the level of customer's satisfaction towards HABIB's marketing mix strategies (customer service, product, price, promotion and place), to examine the relationship between HABIB's marketing mix strategies satisfaction and loyalty and to examine the relationship between customer’s satisfaction and loyalty towards HABIB. From the findings, the conclusion can be made is customers are satisfied and loyal towards HABIB. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20816/1/PPb_HAIRUL%20FADZLEE%20HISHAM%20HASAN%20M%20BM%2005_5.pdf Hasan, Hairul Fadzlee Hisham (2005) Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Branding (Marketing)
Market surveys. Including brand choice. Brand loyalty
Consumer satisfaction
spellingShingle Branding (Marketing)
Market surveys. Including brand choice. Brand loyalty
Consumer satisfaction
Hasan, Hairul Fadzlee Hisham
Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan
description HABIB is today a major retailer and distributor of products ranging from finely crafted diamonds and gold bullion jewellery watches to creative gold jewellery reflecting Malaysia's rich cultural heritage. It has been an evolution fired by an aspiration to offer Malaysians the finest jewellery at competitive prices. Half a century later, this same aspiration still underlines the HABIB tradition of skill for manufacturing and retailing uniquely designed, finely crafted and avant-garde style jewellery. HABIB created stunning jewellery that embodied traditional artistry and avant-garde thinking, continuity and invention. Today, jewellery manufacturing has emerged as HABIB's primary forte, contributing to its growing reputation as a trailblazer in the gem trade. Therefore, the aim of this research is to identify the level of customer satisfaction and loyalty towards HABIB. This is includes to identify the factors that attracts customers to purchase at HABIB, to identify the level of customer's satisfaction towards HABIB's marketing mix strategies (customer service, product, price, promotion and place), to examine the relationship between HABIB's marketing mix strategies satisfaction and loyalty and to examine the relationship between customer’s satisfaction and loyalty towards HABIB. From the findings, the conclusion can be made is customers are satisfied and loyal towards HABIB.
format Student Project
author Hasan, Hairul Fadzlee Hisham
author_facet Hasan, Hairul Fadzlee Hisham
author_sort Hasan, Hairul Fadzlee Hisham
title Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan
title_short Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan
title_full Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan
title_fullStr Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan
title_full_unstemmed Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan
title_sort identifying the level of customer satisfaction and loyalty towards habib ( a study at habib ampang point showroom 2003/2004) / hairul fadzlee hisham hasan
publisher Faculty of Business and Management
publishDate 2005
url http://ir.uitm.edu.my/id/eprint/20816/1/PPb_HAIRUL%20FADZLEE%20HISHAM%20HASAN%20M%20BM%2005_5.pdf
http://ir.uitm.edu.my/id/eprint/20816/
_version_ 1685649384658698240
score 13.211869

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