Cover Image

"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar

This project paper focuses on the study is focused on the Grading of Quality fruits (Pitahaya) that will achieve Malaysia's Best. The Malaysia's Best brand is designed to be an umbrella brand that facilitates the promotion of Malaysia's agriculture produce both on the domestic and int...

Full description

Saved in:
Bibliographic Details
Main Author: Abu Bakar, Firdous
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Agricultural industries
Fruit and fruit culture
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/20809/1/PPb_FIRDOUS%20ABU%20BAKAR%20M%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/20809/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.20809
record_format eprints
spelling my.uitm.ir.208092018-08-14T02:53:55Z http://ir.uitm.edu.my/id/eprint/20809/ "Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar Abu Bakar, Firdous Agricultural industries Fruit and fruit culture Marketing This project paper focuses on the study is focused on the Grading of Quality fruits (Pitahaya) that will achieve Malaysia's Best. The Malaysia's Best brand is designed to be an umbrella brand that facilitates the promotion of Malaysia's agriculture produce both on the domestic and international markets. It offers customer instant product recognition and identification of Malaysia's quality and safety of agricultural produce. The pitahaya (also known as pitaya, dragon fruit, and strawberry pear) is the fruit of several cactus species. Pitahaya, origin and native from Mexico and Central and South America, is a popular fruit over there. It has been brought by Holland and France into Asia The result of the study indicated that the respondents (farmers) get some information how to produce quality products especially pitahaya fruits in market. Beside that the farmer also knows about Malaysia's Best that will help them to produce a quality and safety fruit. The elements that will contribute the quality of pitahaya are fertilizer, Soil, cutting/seeds and technology. FAMA also help them to market the products in public. The result show the relationship between FAMA and farmer need each other to produce the quality fruit of pitahaya. For the conclusion, to produce the quality of fruit (pitahaya) the important elements are fertilizer, soil, cutting/seed and technology. In order to make this quality fruit of pitahaya, all the elements have been include in the questionnaire that was distribute to 50 respondents in Kluang, Johor. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20809/1/PPb_FIRDOUS%20ABU%20BAKAR%20M%20BM%2007_5.pdf Abu Bakar, Firdous (2007) "Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Agricultural industries
Fruit and fruit culture
Marketing
spellingShingle Agricultural industries
Fruit and fruit culture
Marketing
Abu Bakar, Firdous
"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
description This project paper focuses on the study is focused on the Grading of Quality fruits (Pitahaya) that will achieve Malaysia's Best. The Malaysia's Best brand is designed to be an umbrella brand that facilitates the promotion of Malaysia's agriculture produce both on the domestic and international markets. It offers customer instant product recognition and identification of Malaysia's quality and safety of agricultural produce. The pitahaya (also known as pitaya, dragon fruit, and strawberry pear) is the fruit of several cactus species. Pitahaya, origin and native from Mexico and Central and South America, is a popular fruit over there. It has been brought by Holland and France into Asia The result of the study indicated that the respondents (farmers) get some information how to produce quality products especially pitahaya fruits in market. Beside that the farmer also knows about Malaysia's Best that will help them to produce a quality and safety fruit. The elements that will contribute the quality of pitahaya are fertilizer, Soil, cutting/seeds and technology. FAMA also help them to market the products in public. The result show the relationship between FAMA and farmer need each other to produce the quality fruit of pitahaya. For the conclusion, to produce the quality of fruit (pitahaya) the important elements are fertilizer, soil, cutting/seed and technology. In order to make this quality fruit of pitahaya, all the elements have been include in the questionnaire that was distribute to 50 respondents in Kluang, Johor.
format Student Project
author Abu Bakar, Firdous
author_facet Abu Bakar, Firdous
author_sort Abu Bakar, Firdous
title "Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
title_short "Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
title_full "Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
title_fullStr "Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
title_full_unstemmed "Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar
title_sort "pitahaya: identification of important elements in producing a quality product that will achieve malaysia's best" / firdous abu bakar
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/20809/1/PPb_FIRDOUS%20ABU%20BAKAR%20M%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/20809/
_version_ 1685649383604879360
score 13.211869

Similar Items