Cover Image

Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa

The purpose of this paper is to discuss the percentage of frequencies with measures of central tendency (mean value) and dispersion (standard deviation) of predictors of attitude, namely, spiritual intelligence, spiritual congruence, product image and product involvement of halal skin care products...

Full description

Saved in:
Bibliographic Details
Main Authors: Jihan, Azreen, Musa, Rosidah
Format: Article
Language:English
Published: Penerbit UiTM (UiTM Press) 2017
Subjects:
Business ethics
Branding (Marketing)
Online Access:http://ir.uitm.edu.my/id/eprint/19966/1/AJ_AZREEN%20JIHAN%20SMRJ%2017.pdf
http://ir.uitm.edu.my/id/eprint/19966/
https://smrj.uitm.edu.my/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.19966
record_format eprints
spelling my.uitm.ir.199662018-07-20T01:29:52Z http://ir.uitm.edu.my/id/eprint/19966/ Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa Jihan, Azreen Musa, Rosidah Business ethics Branding (Marketing) The purpose of this paper is to discuss the percentage of frequencies with measures of central tendency (mean value) and dispersion (standard deviation) of predictors of attitude, namely, spiritual intelligence, spiritual congruence, product image and product involvement of halal skin care products towards a continuous intention to purchase. The primary objective of the descriptive analysis is to explore and gain an initial understanding and get the feel of the data gathered from the survey. It was based upon a representative sample of adult urban Muslim career woman (users and non-users) who work or live in the target area for this study. These areas are the federal territory of the Klang Valley which are considered urbanised. The survey reached 449 adults, achieving 100 percent of the target sample size of 400. The respondents involved are those who have experience in purchasing and continue to purchase the halal skin care products. The quota sampling technique was employed. Two demographic variables have been determined as a mechanism to control the composition of the sample (gender and age). Penerbit UiTM (UiTM Press) 2017 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19966/1/AJ_AZREEN%20JIHAN%20SMRJ%2017.pdf Jihan, Azreen and Musa, Rosidah (2017) Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa. Social and Management Research Journal (SMRJ), 14 (2). pp. 56-69. ISSN 1675-7017 https://smrj.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business ethics
Branding (Marketing)
spellingShingle Business ethics
Branding (Marketing)
Jihan, Azreen
Musa, Rosidah
Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa
description The purpose of this paper is to discuss the percentage of frequencies with measures of central tendency (mean value) and dispersion (standard deviation) of predictors of attitude, namely, spiritual intelligence, spiritual congruence, product image and product involvement of halal skin care products towards a continuous intention to purchase. The primary objective of the descriptive analysis is to explore and gain an initial understanding and get the feel of the data gathered from the survey. It was based upon a representative sample of adult urban Muslim career woman (users and non-users) who work or live in the target area for this study. These areas are the federal territory of the Klang Valley which are considered urbanised. The survey reached 449 adults, achieving 100 percent of the target sample size of 400. The respondents involved are those who have experience in purchasing and continue to purchase the halal skin care products. The quota sampling technique was employed. Two demographic variables have been determined as a mechanism to control the composition of the sample (gender and age).
format Article
author Jihan, Azreen
Musa, Rosidah
author_facet Jihan, Azreen
Musa, Rosidah
author_sort Jihan, Azreen
title Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa
title_short Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa
title_full Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa
title_fullStr Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa
title_full_unstemmed Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa
title_sort descriptive analysis - predictors of attitude towards purchasing halal skin care products / azreen jihan and rosidah musa
publisher Penerbit UiTM (UiTM Press)
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/19966/1/AJ_AZREEN%20JIHAN%20SMRJ%2017.pdf
http://ir.uitm.edu.my/id/eprint/19966/
https://smrj.uitm.edu.my/
_version_ 1685649283299147776
score 13.211869

Similar Items