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The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee

Examining the role of event visitors’ emotion towards loyalty has recently increased in the research studies which diminishing the impact of event visitors satisfaction towards loyalty. The outcome of emotion as mediator has resulted a mix findings from past studies. Emotion is said to be a predicto...

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Main Author: Wee, Hassnah
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2016
Subjects:
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/19913/1/ABS_HASSNAH%20WEE%20TDRA%20VOL%2010%20IGS%2016.pdf
http://ir.uitm.edu.my/id/eprint/19913/
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spelling my.uitm.ir.199132018-06-08T08:11:11Z http://ir.uitm.edu.my/id/eprint/19913/ The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee Wee, Hassnah Malaysia Examining the role of event visitors’ emotion towards loyalty has recently increased in the research studies which diminishing the impact of event visitors satisfaction towards loyalty. The outcome of emotion as mediator has resulted a mix findings from past studies. Emotion is said to be a predictor to loyalty in various environment and study setting. Nevertheless, the role of emotion as mediator within the Stimulus- Organism-Response paradigm in event tourism setting is very limited. Therefore, this study intends to validate and expand research areas in festival setting by integrating theories, models, and constructs within the behavioural context of event tourism to explain the complex process of environmental stimuli and visitors’ emotions and loyalty. This study specifically focuses on examining the effect of festival quality (service performance quality and perceived service quality) on visitors’ loyalty directly or indirectly when emotion is the mediating factor. The Stimulus- Organism-Response (SOR) paradigm was the chosen underpinning theory with modified Mehrabian-Russell model was used as the conceptual framework for this study… Institute of Graduate Studies, UiTM 2016 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19913/1/ABS_HASSNAH%20WEE%20TDRA%20VOL%2010%20IGS%2016.pdf Wee, Hassnah (2016) The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee. In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
spellingShingle Malaysia
Wee, Hassnah
The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee
description Examining the role of event visitors’ emotion towards loyalty has recently increased in the research studies which diminishing the impact of event visitors satisfaction towards loyalty. The outcome of emotion as mediator has resulted a mix findings from past studies. Emotion is said to be a predictor to loyalty in various environment and study setting. Nevertheless, the role of emotion as mediator within the Stimulus- Organism-Response paradigm in event tourism setting is very limited. Therefore, this study intends to validate and expand research areas in festival setting by integrating theories, models, and constructs within the behavioural context of event tourism to explain the complex process of environmental stimuli and visitors’ emotions and loyalty. This study specifically focuses on examining the effect of festival quality (service performance quality and perceived service quality) on visitors’ loyalty directly or indirectly when emotion is the mediating factor. The Stimulus- Organism-Response (SOR) paradigm was the chosen underpinning theory with modified Mehrabian-Russell model was used as the conceptual framework for this study…
format Book Section
author Wee, Hassnah
author_facet Wee, Hassnah
author_sort Wee, Hassnah
title The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee
title_short The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee
title_full The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee
title_fullStr The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee
title_full_unstemmed The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee
title_sort mediating role of emotion on the relationship between festival quality and loyalty / hassnah wee
publisher Institute of Graduate Studies, UiTM
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/19913/1/ABS_HASSNAH%20WEE%20TDRA%20VOL%2010%20IGS%2016.pdf
http://ir.uitm.edu.my/id/eprint/19913/
_version_ 1685649275869986816
score 13.211869

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