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Takaful participation readiness model (TPRM): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs / Hartini Ab Ghani

Takaful (Islamic Insurance) was introduced in Malaysia to provide a better alternative for Muslims. As Muslims are known to be very concerned with religious obligation, family Takaful, thus, should be the life insurance coverage of choice. However, despite the obligation of having family Takaful and...

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Main Author: Ab Ghani, Hartini
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2017
Subjects:
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/19831/1/ABS_HARTINI%20AB%20GHANI%20TDRA%20VOL%2012%20IGS%2017.pdf
http://ir.uitm.edu.my/id/eprint/19831/
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spelling my.uitm.ir.198312018-06-08T01:17:05Z http://ir.uitm.edu.my/id/eprint/19831/ Takaful participation readiness model (TPRM): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs / Hartini Ab Ghani Ab Ghani, Hartini Malaysia Takaful (Islamic Insurance) was introduced in Malaysia to provide a better alternative for Muslims. As Muslims are known to be very concerned with religious obligation, family Takaful, thus, should be the life insurance coverage of choice. However, despite the obligation of having family Takaful and Muslim is the predominant religion in Malaysia, the penetration rate of family Takaful in 2013 was only 14 percent as compared to conventional life insurance of 55 percent. It is therefore essential to investigate the factors causing or inhibiting the low penetration rate. Past studies have shown that switching costs are among the contemporary issues in explaining consumer behaviour. The effect of switching costs, however, has never been tested in the area of Takaful. The objective of this study is therefore to empirically test the relationship between switching costs and behavioural intention of the Malay professional conventional policyholders, leading to advancing a Takaful Participation Readiness Model (TPRM). Institute of Graduate Studies, UiTM 2017 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19831/1/ABS_HARTINI%20AB%20GHANI%20TDRA%20VOL%2012%20IGS%2017.pdf Ab Ghani, Hartini (2017) Takaful participation readiness model (TPRM): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs / Hartini Ab Ghani. In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
spellingShingle Malaysia
Ab Ghani, Hartini
Takaful participation readiness model (TPRM): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs / Hartini Ab Ghani
description Takaful (Islamic Insurance) was introduced in Malaysia to provide a better alternative for Muslims. As Muslims are known to be very concerned with religious obligation, family Takaful, thus, should be the life insurance coverage of choice. However, despite the obligation of having family Takaful and Muslim is the predominant religion in Malaysia, the penetration rate of family Takaful in 2013 was only 14 percent as compared to conventional life insurance of 55 percent. It is therefore essential to investigate the factors causing or inhibiting the low penetration rate. Past studies have shown that switching costs are among the contemporary issues in explaining consumer behaviour. The effect of switching costs, however, has never been tested in the area of Takaful. The objective of this study is therefore to empirically test the relationship between switching costs and behavioural intention of the Malay professional conventional policyholders, leading to advancing a Takaful Participation Readiness Model (TPRM).
format Book Section
author Ab Ghani, Hartini
author_facet Ab Ghani, Hartini
author_sort Ab Ghani, Hartini
title Takaful participation readiness model (TPRM): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs / Hartini Ab Ghani
title_short Takaful participation readiness model (TPRM): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs / Hartini Ab Ghani
title_full Takaful participation readiness model (TPRM): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs / Hartini Ab Ghani
title_fullStr Takaful participation readiness model (TPRM): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs / Hartini Ab Ghani
title_full_unstemmed Takaful participation readiness model (TPRM): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs / Hartini Ab Ghani
title_sort takaful participation readiness model (tprm): the influence of takaful knowledge, religious commitment and materialism with the moderating effect of switching costs / hartini ab ghani
publisher Institute of Graduate Studies, UiTM
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/19831/1/ABS_HARTINI%20AB%20GHANI%20TDRA%20VOL%2012%20IGS%2017.pdf
http://ir.uitm.edu.my/id/eprint/19831/
_version_ 1685649264154247168
score 13.211869

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