Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]

The aim of this study is to investigate the existing branding design and the potential of corporate rebranding design for SMART Petrol. SMART Petrol is a 100% Bumiputera companies that are actively involved in the supply and marketing of petroleum products in Malaysia. This company has been approved...

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Bibliographic Details
Main Authors: Abu Bakar, Amina Syarfina, Harun, Azahar, Abd Razak, Mohamed Razeef
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19827/1/PRO_AMINA%20SYARFINA%20ABU%20BAKAR%20M%2016.pdf
http://ir.uitm.edu.my/id/eprint/19827/
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