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Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani

For decades now, tourist revisit intention has been the subject of debate in the tourism discipline, and especially within marketing. Although the tourism industry is growing worldwide, the industry continues to experience unpredictability over revisit intentions. Heritage is one of the core tourism...

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Main Author: Mohamed Rani, Zaharah
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2015
Subjects:
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/19594/1/ABS_ZAHARAH%20MOHAMED%20RANI%20TDRA%20VOL%208%20IGS%2015.pdf
http://ir.uitm.edu.my/id/eprint/19594/
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spelling my.uitm.ir.195942018-06-07T02:00:49Z http://ir.uitm.edu.my/id/eprint/19594/ Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani Mohamed Rani, Zaharah Malaysia For decades now, tourist revisit intention has been the subject of debate in the tourism discipline, and especially within marketing. Although the tourism industry is growing worldwide, the industry continues to experience unpredictability over revisit intentions. Heritage is one of the core tourism products which have the potential to appeal to tourists, since heritage attractions permit the tourist to explore and experience the priceless character of past and present. However, when compared to other tourism segments, studies of tourist revisit intention in the discipline of heritage tourism, and especially for the case of Malaysia, continue to be neglected. Thus, the present thesis serves as a bridge to fill the gap and remedy the inconsistent empirical findings, by investigating tourist perceptions in the context of heritage tourism. The theoretical framework of the present study includes three constructs of independent variables namely perceived authenticity (object-based and existential authenticity), perceived novelty risk, and experiential value perception (host-guest relationship and activity). Empirical assessment of the theoretical framework includes a survey of 510 tourists who visited heritage tourism destinations in Malaysia, specifically Melaka and Penang. The resulting data were analysed through a process of multivariate analysis namely Structural Equations Modelling (SEM) using Analysis of Moment Structures (AMOS) software… Institute of Graduate Studies, UiTM 2015 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19594/1/ABS_ZAHARAH%20MOHAMED%20RANI%20TDRA%20VOL%208%20IGS%2015.pdf Mohamed Rani, Zaharah (2015) Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani. In: The Doctoral Research Abstracts. IGS Biannual Publication, 8 (8). Institute of Graduate Studies, UiTM, Shah Alam.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
spellingShingle Malaysia
Mohamed Rani, Zaharah
Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani
description For decades now, tourist revisit intention has been the subject of debate in the tourism discipline, and especially within marketing. Although the tourism industry is growing worldwide, the industry continues to experience unpredictability over revisit intentions. Heritage is one of the core tourism products which have the potential to appeal to tourists, since heritage attractions permit the tourist to explore and experience the priceless character of past and present. However, when compared to other tourism segments, studies of tourist revisit intention in the discipline of heritage tourism, and especially for the case of Malaysia, continue to be neglected. Thus, the present thesis serves as a bridge to fill the gap and remedy the inconsistent empirical findings, by investigating tourist perceptions in the context of heritage tourism. The theoretical framework of the present study includes three constructs of independent variables namely perceived authenticity (object-based and existential authenticity), perceived novelty risk, and experiential value perception (host-guest relationship and activity). Empirical assessment of the theoretical framework includes a survey of 510 tourists who visited heritage tourism destinations in Malaysia, specifically Melaka and Penang. The resulting data were analysed through a process of multivariate analysis namely Structural Equations Modelling (SEM) using Analysis of Moment Structures (AMOS) software…
format Book Section
author Mohamed Rani, Zaharah
author_facet Mohamed Rani, Zaharah
author_sort Mohamed Rani, Zaharah
title Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani
title_short Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani
title_full Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani
title_fullStr Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani
title_full_unstemmed Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani
title_sort perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in melaka and penang / zaharah mohamed rani
publisher Institute of Graduate Studies, UiTM
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/19594/1/ABS_ZAHARAH%20MOHAMED%20RANI%20TDRA%20VOL%208%20IGS%2015.pdf
http://ir.uitm.edu.my/id/eprint/19594/
_version_ 1685649234433409024
score 13.211869

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