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Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]

This paper empirically examines the attributes of community assimilation towards Melaka Tourism in which covering several ethnics in this state. This study employed the attributes of community assimilation to assess the tourism product of Melaka. More specifically, this paper explores the element of...

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Main Authors: Darson, Mohamad Daim, Md. Hasim, Ahmad Khairuman, Adanan, Akmal, Mohd Kodri, Aida Nur
Format: Article
Language:English
Published: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017
Subjects:
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/19489/1/AJ_MOHAMAD%20DAIM%20DARSON%20%20JTHCA%2017.pdf
http://ir.uitm.edu.my/id/eprint/19489/
https://www.jthca.org/
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spelling my.uitm.ir.194892018-02-26T06:13:30Z http://ir.uitm.edu.my/id/eprint/19489/ Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.] Darson, Mohamad Daim Md. Hasim, Ahmad Khairuman Adanan, Akmal Mohd Kodri, Aida Nur Malaysia This paper empirically examines the attributes of community assimilation towards Melaka Tourism in which covering several ethnics in this state. This study employed the attributes of community assimilation to assess the tourism product of Melaka. More specifically, this paper explores the element of community assimilation in Melaka through custom, language as well as food and beverages. Furthermore, the study is also conducted to determine the most influential factors of community assimilation that contributes to the Melaka tourism product. Data were collected from first and secondary resources through administered questionnaire survey and based on 362 respondents. The result from the correlation analysis shows that custom, language as well as food and beverages variables possess the explanatory power of the variation in Melaka tourism product. The testing process also confirms that food and beverages contribute high influence in Melaka tourism product. Finally, limitations of present findings were discussed, and implications for future studies are suggested. Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19489/1/AJ_MOHAMAD%20DAIM%20DARSON%20%20JTHCA%2017.pdf Darson, Mohamad Daim and Md. Hasim, Ahmad Khairuman and Adanan, Akmal and Mohd Kodri, Aida Nur (2017) Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-12. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
spellingShingle Malaysia
Darson, Mohamad Daim
Md. Hasim, Ahmad Khairuman
Adanan, Akmal
Mohd Kodri, Aida Nur
Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]
description This paper empirically examines the attributes of community assimilation towards Melaka Tourism in which covering several ethnics in this state. This study employed the attributes of community assimilation to assess the tourism product of Melaka. More specifically, this paper explores the element of community assimilation in Melaka through custom, language as well as food and beverages. Furthermore, the study is also conducted to determine the most influential factors of community assimilation that contributes to the Melaka tourism product. Data were collected from first and secondary resources through administered questionnaire survey and based on 362 respondents. The result from the correlation analysis shows that custom, language as well as food and beverages variables possess the explanatory power of the variation in Melaka tourism product. The testing process also confirms that food and beverages contribute high influence in Melaka tourism product. Finally, limitations of present findings were discussed, and implications for future studies are suggested.
format Article
author Darson, Mohamad Daim
Md. Hasim, Ahmad Khairuman
Adanan, Akmal
Mohd Kodri, Aida Nur
author_facet Darson, Mohamad Daim
Md. Hasim, Ahmad Khairuman
Adanan, Akmal
Mohd Kodri, Aida Nur
author_sort Darson, Mohamad Daim
title Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]
title_short Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]
title_full Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]
title_fullStr Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]
title_full_unstemmed Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]
title_sort community assimilation: exploring dimension of melaka tourism product / mohamad daim darson...[et al.]
publisher Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/19489/1/AJ_MOHAMAD%20DAIM%20DARSON%20%20JTHCA%2017.pdf
http://ir.uitm.edu.my/id/eprint/19489/
https://www.jthca.org/
_version_ 1685649220896292864
score 13.211869

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