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Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]

The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the p...

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Main Authors: Mohammed Shaed, Hazirah, Zulkefli, Nurul Atiqah, Ngali, Norzaidah, Rahmat, Norazlina
Format: Article
Language:English
Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus 2017
Subjects:
Food industry and trade. Halal food industry. Certification
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/19485/7/AJ_HAZIRAH%20MOHAMMED%20SHAED%20JTHCA%20B%2017.pdf
http://ir.uitm.edu.my/id/eprint/19485/
https://www.jthca.org/
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id my.uitm.ir.19485
record_format eprints
spelling my.uitm.ir.194852018-03-12T04:57:36Z http://ir.uitm.edu.my/id/eprint/19485/ Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.] Mohammed Shaed, Hazirah Zulkefli, Nurul Atiqah Ngali, Norzaidah Rahmat, Norazlina Food industry and trade. Halal food industry. Certification Consumer satisfaction The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the price and service quality in the fast food restaurant is still lacking. Thus, to understand the phenomenon, this paper reviews the literature about the price and service quality effects on customer loyalty. It is hopes that this paper will serve as a substantial support to both academicians and marketers. Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus 2017-09 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19485/7/AJ_HAZIRAH%20MOHAMMED%20SHAED%20JTHCA%20B%2017.pdf Mohammed Shaed, Hazirah and Zulkefli, Nurul Atiqah and Ngali, Norzaidah and Rahmat, Norazlina (2017) Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-10. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Food industry and trade. Halal food industry. Certification
Consumer satisfaction
spellingShingle Food industry and trade. Halal food industry. Certification
Consumer satisfaction
Mohammed Shaed, Hazirah
Zulkefli, Nurul Atiqah
Ngali, Norzaidah
Rahmat, Norazlina
Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
description The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the price and service quality in the fast food restaurant is still lacking. Thus, to understand the phenomenon, this paper reviews the literature about the price and service quality effects on customer loyalty. It is hopes that this paper will serve as a substantial support to both academicians and marketers.
format Article
author Mohammed Shaed, Hazirah
Zulkefli, Nurul Atiqah
Ngali, Norzaidah
Rahmat, Norazlina
author_facet Mohammed Shaed, Hazirah
Zulkefli, Nurul Atiqah
Ngali, Norzaidah
Rahmat, Norazlina
author_sort Mohammed Shaed, Hazirah
title Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
title_short Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
title_full Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
title_fullStr Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
title_full_unstemmed Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
title_sort review on price, service quality and customer loyalty in fast food restaurant / hazirah mohammed shaed...[et al.]
publisher Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/19485/7/AJ_HAZIRAH%20MOHAMMED%20SHAED%20JTHCA%20B%2017.pdf
http://ir.uitm.edu.my/id/eprint/19485/
https://www.jthca.org/
_version_ 1685649220304896000
score 13.211869

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