Staff View: International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu

International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu

More attention hence has been paid to low-carbon economic theory to reduce carbon dioxide emissions and understand green development. Therefore, the concept of low-carbon tourism has become increasingly accepted. Also, travel agencies play a crucial role in promoting the concept of environmental pro...

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Main Authors:	Hsiao, Teng-Yuan, Sung, Pei-Ling, Lu, Chia-Yun
Format:	Article
Language:	English
Published:	UiTM Press 2017
Subjects:	Travel and the state. Tourism Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/19465/7/AJ_TENG-YUAN%20HSIAO%20JTHCA%20B%2017.pdf http://ir.uitm.edu.my/id/eprint/19465/ https://www.jthca.org/
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id	my.uitm.ir.19465
record_format	eprints
spelling	my.uitm.ir.194652018-03-07T03:30:18Z http://ir.uitm.edu.my/id/eprint/19465/ International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu Hsiao, Teng-Yuan Sung, Pei-Ling Lu, Chia-Yun Travel and the state. Tourism Purchasing. Selling. Sales personnel. Sales executives More attention hence has been paid to low-carbon economic theory to reduce carbon dioxide emissions and understand green development. Therefore, the concept of low-carbon tourism has become increasingly accepted. Also, travel agencies play a crucial role in promoting the concept of environmental protection and low-carbon tourism. In recent years, the importance of the tourism development has been emphasized in Taiwan. The government has developed various tourist policies, and the number of tourists in Taiwan has increased to more than 10 million in 2015. However, no studies have investigated the international tourists in Taiwan who purchased low-carbon tour packages provided by travel agencies. The present study, therefore, explored international tourists’ understanding of low-carbon tour packages in Taiwan, their purchase intention, and willingness to pay. The following results were revealed. First, international tourists in Taiwan exhibited a certain degree of understanding of low-carbon tour packages (M = 3.79). Second, the understanding of low-carbon tour packages significantly influenced purchase intention; particularly, tourists’ views about food and accommodation effectively predicted their purchase intention. Third, 34.5% of international tourists in Taiwan were willing to pay 5% more to purchase low-carbon tour packages, and 32.3% of international tourists in Taiwan were willing to pay 10% more to purchase low-carbon tour packages. That the results of this study can serve as a reference for the government and travel agencies to design and determine prices for low-carbon tour packages. UiTM Press 2017-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19465/7/AJ_TENG-YUAN%20HSIAO%20JTHCA%20B%2017.pdf Hsiao, Teng-Yuan and Sung, Pei-Ling and Lu, Chia-Yun (2017) International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (3). pp. 1-13. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Travel and the state. Tourism Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Travel and the state. Tourism Purchasing. Selling. Sales personnel. Sales executives Hsiao, Teng-Yuan Sung, Pei-Ling Lu, Chia-Yun International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu
description	More attention hence has been paid to low-carbon economic theory to reduce carbon dioxide emissions and understand green development. Therefore, the concept of low-carbon tourism has become increasingly accepted. Also, travel agencies play a crucial role in promoting the concept of environmental protection and low-carbon tourism. In recent years, the importance of the tourism development has been emphasized in Taiwan. The government has developed various tourist policies, and the number of tourists in Taiwan has increased to more than 10 million in 2015. However, no studies have investigated the international tourists in Taiwan who purchased low-carbon tour packages provided by travel agencies. The present study, therefore, explored international tourists’ understanding of low-carbon tour packages in Taiwan, their purchase intention, and willingness to pay. The following results were revealed. First, international tourists in Taiwan exhibited a certain degree of understanding of low-carbon tour packages (M = 3.79). Second, the understanding of low-carbon tour packages significantly influenced purchase intention; particularly, tourists’ views about food and accommodation effectively predicted their purchase intention. Third, 34.5% of international tourists in Taiwan were willing to pay 5% more to purchase low-carbon tour packages, and 32.3% of international tourists in Taiwan were willing to pay 10% more to purchase low-carbon tour packages. That the results of this study can serve as a reference for the government and travel agencies to design and determine prices for low-carbon tour packages.
format	Article
author	Hsiao, Teng-Yuan Sung, Pei-Ling Lu, Chia-Yun
author_facet	Hsiao, Teng-Yuan Sung, Pei-Ling Lu, Chia-Yun
author_sort	Hsiao, Teng-Yuan
title	International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu
title_short	International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu
title_full	International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu
title_fullStr	International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu
title_full_unstemmed	International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu
title_sort	international tourists purchase intention towards low-carbon tour packages / teng-yuan hsiao, pei-ling sung and chia-yun lu
publisher	UiTM Press
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/19465/7/AJ_TENG-YUAN%20HSIAO%20JTHCA%20B%2017.pdf http://ir.uitm.edu.my/id/eprint/19465/ https://www.jthca.org/
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score	13.211869

International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu

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