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Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh

There have been many outdoor sports events organized in Malaysia every year. Some of the events have turned out to be one of the major attraction among the participants such as the Penang Bridge International Marathon Run where the participants have been re-attending for years. This study examines t...

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Main Authors: Yeoh, Siew-Ching, Goh, Yen-Nee
Format: Article
Language:English
Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:
Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation
Sports
Athletic contests. Sports events
Online Access:http://ir.uitm.edu.my/id/eprint/19461/7/AJ_SIEW-CHING%20YEOH%20JTHCA%20B%2017.pdf
http://ir.uitm.edu.my/id/eprint/19461/
https://www.jthca.org/
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id my.uitm.ir.19461
record_format eprints
spelling my.uitm.ir.194612018-03-13T21:39:36Z http://ir.uitm.edu.my/id/eprint/19461/ Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh Yeoh, Siew-Ching Goh, Yen-Nee Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation Sports Athletic contests. Sports events There have been many outdoor sports events organized in Malaysia every year. Some of the events have turned out to be one of the major attraction among the participants such as the Penang Bridge International Marathon Run where the participants have been re-attending for years. This study examines the influence of physical environmental quality, interaction quality, outcome quality and participant behavioral intention with participants’ satisfaction as the proposed mediator. A total of 100 completed surveys questionnaires was collected through intercepts at major sports events in Penang, Malaysia. Stimulus-organism-response (S-O-R) model is applied in this study to support the proposed research model. Data collected were analyzed using SPSS and Smart PLS. Outcome quality is found to be significantly related to participant behavioral intention. Surprisingly, physical environmental quality and interaction quality were insignificant to participant behavioral intention. Moreover, it was found that participants’ satisfaction mediates the relationship between physical environmental quality, interaction quality, outcome quality and participant behavioral intention. The findings from this study help to sheds some insights to sports events organizers in particular on improving the outcome quality for participants. Moreover, gaining participants’ satisfaction is also important for future re-attend intention. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19461/7/AJ_SIEW-CHING%20YEOH%20JTHCA%20B%2017.pdf Yeoh, Siew-Ching and Goh, Yen-Nee (2017) Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (3). pp. 1-14. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation
Sports
Athletic contests. Sports events
spellingShingle Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation
Sports
Athletic contests. Sports events
Yeoh, Siew-Ching
Goh, Yen-Nee
Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
description There have been many outdoor sports events organized in Malaysia every year. Some of the events have turned out to be one of the major attraction among the participants such as the Penang Bridge International Marathon Run where the participants have been re-attending for years. This study examines the influence of physical environmental quality, interaction quality, outcome quality and participant behavioral intention with participants’ satisfaction as the proposed mediator. A total of 100 completed surveys questionnaires was collected through intercepts at major sports events in Penang, Malaysia. Stimulus-organism-response (S-O-R) model is applied in this study to support the proposed research model. Data collected were analyzed using SPSS and Smart PLS. Outcome quality is found to be significantly related to participant behavioral intention. Surprisingly, physical environmental quality and interaction quality were insignificant to participant behavioral intention. Moreover, it was found that participants’ satisfaction mediates the relationship between physical environmental quality, interaction quality, outcome quality and participant behavioral intention. The findings from this study help to sheds some insights to sports events organizers in particular on improving the outcome quality for participants. Moreover, gaining participants’ satisfaction is also important for future re-attend intention.
format Article
author Yeoh, Siew-Ching
Goh, Yen-Nee
author_facet Yeoh, Siew-Ching
Goh, Yen-Nee
author_sort Yeoh, Siew-Ching
title Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
title_short Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
title_full Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
title_fullStr Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
title_full_unstemmed Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
title_sort participants’ behavioral intention to re-attend outdoor sport events (penang, malaysia) / siew-ching yeoh and yen-nee goh
publisher Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/19461/7/AJ_SIEW-CHING%20YEOH%20JTHCA%20B%2017.pdf
http://ir.uitm.edu.my/id/eprint/19461/
https://www.jthca.org/
_version_ 1685649216954695680
score 13.211869

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