Cover Image

The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar

The Malaysian agricultural industry is a smallholder-based industry or in Small and Medium Industries (SMI) involving 270, 000 farmers. FAMA involved directly in buying and selling the agricultural products. Through these activities, FAMA may create more markets for these entrepreneurs and build up...

Full description

Saved in:
Bibliographic Details
Main Author: Abu Bakar, Shahida
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Subjects:
Agricultural industries
Online Access:https://ir.uitm.edu.my/id/eprint/19459/2/19459.pdf
https://ir.uitm.edu.my/id/eprint/19459/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.19459
record_format eprints
spelling my.uitm.ir.194592023-07-31T01:52:51Z https://ir.uitm.edu.my/id/eprint/19459/ The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar Abu Bakar, Shahida Agricultural industries The Malaysian agricultural industry is a smallholder-based industry or in Small and Medium Industries (SMI) involving 270, 000 farmers. FAMA involved directly in buying and selling the agricultural products. Through these activities, FAMA may create more markets for these entrepreneurs and build up competition in the market. These focused activities are to prevent the marketing problems and developing agriculture-based marketing in domestic market. The marketing activities done by FAMA are important in order to enhance the economic development by building and increasing customer awareness towards the agricultural products. In supporting the new focus on this sector, the government will also improve supporting infrastructure including distribution systems, marketing and promotion, incentives and accessibility to financing Thus, this study is interested to evaluate the effectiveness of marketing activities done by FAMA in enhancing customer awareness Inwards agricultural products, particularly in the district 0 Kota Setar. For the purpose 0 this study, the descriptive research will be deployed. Sample 0 the population was determined by using convenience technique. Primary data will be obtained from a survey by interviewing using questionnaires to 30 respondents, beside personal interview. Most of the secondary data was taken from FAMA Annual Report, previous research report and journals. All data collected from respondents were transferred onto datasheet by using computer software known as Statistical Program for Social Science (SPSS) a handy desktop statistical tool. Finally, the finding from this study is to conclude the level of effectiveness of marketing activities done by FAMA in enhancing customer awareness towards local agricultural products. Hence FAMA, whether must need to or does not to, redesign the design the combination of its marketing mix in order to maintain or improve its performance. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19459/2/19459.pdf The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar. (2005) [Student Project] <http://terminalib.uitm.edu.my/19459.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Agricultural industries
spellingShingle Agricultural industries
Abu Bakar, Shahida
The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar
description The Malaysian agricultural industry is a smallholder-based industry or in Small and Medium Industries (SMI) involving 270, 000 farmers. FAMA involved directly in buying and selling the agricultural products. Through these activities, FAMA may create more markets for these entrepreneurs and build up competition in the market. These focused activities are to prevent the marketing problems and developing agriculture-based marketing in domestic market. The marketing activities done by FAMA are important in order to enhance the economic development by building and increasing customer awareness towards the agricultural products. In supporting the new focus on this sector, the government will also improve supporting infrastructure including distribution systems, marketing and promotion, incentives and accessibility to financing Thus, this study is interested to evaluate the effectiveness of marketing activities done by FAMA in enhancing customer awareness Inwards agricultural products, particularly in the district 0 Kota Setar. For the purpose 0 this study, the descriptive research will be deployed. Sample 0 the population was determined by using convenience technique. Primary data will be obtained from a survey by interviewing using questionnaires to 30 respondents, beside personal interview. Most of the secondary data was taken from FAMA Annual Report, previous research report and journals. All data collected from respondents were transferred onto datasheet by using computer software known as Statistical Program for Social Science (SPSS) a handy desktop statistical tool. Finally, the finding from this study is to conclude the level of effectiveness of marketing activities done by FAMA in enhancing customer awareness towards local agricultural products. Hence FAMA, whether must need to or does not to, redesign the design the combination of its marketing mix in order to maintain or improve its performance.
format Student Project
author Abu Bakar, Shahida
author_facet Abu Bakar, Shahida
author_sort Abu Bakar, Shahida
title The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar
title_short The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar
title_full The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar
title_fullStr The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar
title_full_unstemmed The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar
title_sort effectiveness of marketing activities done by fama towards agricultural products: case study in pasar tani alor setar / shahida abu bakar
publisher Faculty of Business and Management
publishDate 2005
url https://ir.uitm.edu.my/id/eprint/19459/2/19459.pdf
https://ir.uitm.edu.my/id/eprint/19459/
_version_ 1773547246673985536
score 13.211869

Similar Items