Staff View: How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.

How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.

This paper provides an understanding of how one single brand effectively represents two places drawing from location branding for tourist destinations. How are images and stories within blogs used to create online destination image (ODI)? A qualitative content analysis (QCA) explored a purposive sam...

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Main Authors:	Wong, Siao Fui, Kler, Balvinder Kaur, Laison Sondoh, Stephen
Format:	Article
Language:	English
Published:	Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:	G Geography (General) Travel and the state. Tourism Malaysia Blogs. Weblog software
Online Access:	http://ir.uitm.edu.my/id/eprint/19458/7/AJ_SIAO%20FUI%20WONG%20JTHCA%20B%2017.pdf http://ir.uitm.edu.my/id/eprint/19458/ https://www.jthca.org/
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id	my.uitm.ir.19458
record_format	eprints
spelling	my.uitm.ir.194582018-03-13T08:20:43Z http://ir.uitm.edu.my/id/eprint/19458/ How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr. Wong, Siao Fui Kler, Balvinder Kaur Laison Sondoh, Stephen G Geography (General) Travel and the state. Tourism Malaysia Blogs. Weblog software This paper provides an understanding of how one single brand effectively represents two places drawing from location branding for tourist destinations. How are images and stories within blogs used to create online destination image (ODI)? A qualitative content analysis (QCA) explored a purposive sample of 25 blogs (in English) to evaluate Malaysian Borneo’s image. The QCA indicates that Sabah and Sarawak are identifiable for unique experiences related to three tourism attributes: nature, adventure, and culture (NAC). Specifically, Sabah is known for its iconic orangutan and Sarawak for its wilderness. This paper contributes to the practical and theoretical development of one brand for two destinations in two ways. First, findings indicate it is possible for one brand to be shared by two competing destinations. Findings also propose bloggers use geographical characteristics to produce an induced image because descriptions and experiences focus on the physical, human-environment, and human geography. The findings of this paper provide a solid foundation for future research to explore the role played by bloggers in creating ODI based on geographical characteristics. Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19458/7/AJ_SIAO%20FUI%20WONG%20JTHCA%20B%2017.pdf Wong, Siao Fui and Kler, Balvinder Kaur and Laison Sondoh, Stephen (2017) How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (3). pp. 1-18. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	G Geography (General) Travel and the state. Tourism Malaysia Blogs. Weblog software
spellingShingle	G Geography (General) Travel and the state. Tourism Malaysia Blogs. Weblog software Wong, Siao Fui Kler, Balvinder Kaur Laison Sondoh, Stephen How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.
description	This paper provides an understanding of how one single brand effectively represents two places drawing from location branding for tourist destinations. How are images and stories within blogs used to create online destination image (ODI)? A qualitative content analysis (QCA) explored a purposive sample of 25 blogs (in English) to evaluate Malaysian Borneo’s image. The QCA indicates that Sabah and Sarawak are identifiable for unique experiences related to three tourism attributes: nature, adventure, and culture (NAC). Specifically, Sabah is known for its iconic orangutan and Sarawak for its wilderness. This paper contributes to the practical and theoretical development of one brand for two destinations in two ways. First, findings indicate it is possible for one brand to be shared by two competing destinations. Findings also propose bloggers use geographical characteristics to produce an induced image because descriptions and experiences focus on the physical, human-environment, and human geography. The findings of this paper provide a solid foundation for future research to explore the role played by bloggers in creating ODI based on geographical characteristics.
format	Article
author	Wong, Siao Fui Kler, Balvinder Kaur Laison Sondoh, Stephen
author_facet	Wong, Siao Fui Kler, Balvinder Kaur Laison Sondoh, Stephen
author_sort	Wong, Siao Fui
title	How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.
title_short	How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.
title_full	How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.
title_fullStr	How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.
title_full_unstemmed	How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.
title_sort	how bloggers use geography to develop online destination image for malaysian borneo / siao fui wong, balvinder kaur kler and stephen laison sondoh, jr.
publisher	Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/19458/7/AJ_SIAO%20FUI%20WONG%20JTHCA%20B%2017.pdf http://ir.uitm.edu.my/id/eprint/19458/ https://www.jthca.org/
_version_	1685649216509050880
score	13.211869

How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.

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