Cover Image

A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus

This study is about Business and Sales of Telekom Malaysia Berhad. The purpose of this study is to study several factors that may influence BS's sales. It is also study how to create business opportunity in Melaka with looking at the factors that may influence BS in making decision. Business Sa...

Full description

Saved in:
Bibliographic Details
Main Author: Mat Darus, Shaheda
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/19452/2/19452.pdf
https://ir.uitm.edu.my/id/eprint/19452/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.19452
record_format eprints
spelling my.uitm.ir.194522023-07-31T01:52:29Z https://ir.uitm.edu.my/id/eprint/19452/ A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus Mat Darus, Shaheda Marketing This study is about Business and Sales of Telekom Malaysia Berhad. The purpose of this study is to study several factors that may influence BS's sales. It is also study how to create business opportunity in Melaka with looking at the factors that may influence BS in making decision. Business Sales main function is to market the products and services of Telekom Malaysia such as Direct Exchange Line, Centrex, TM-Automatic Vehicle Location and etc. Business Sales has problem with their sales performance since the competitors such as TIME, Maxis, DiGi and other competitors in Melaka. Business Sales should compete and try to attract customers as many as they can. Besides that, customers also give impact to Business Sales performance. Business Sales has segmented their customers based on size of business. It is difficult to Business Sales create business opportunities in Melaka because nowadays, customers are too wise. Business Sales need to understand and differentiate very well about the customers' needs and behaviors. In addition, price also will give impact to Business Sales performance. The price for all products and services in Business Sales higher than the competitors' price. So that, Business Sales should tell the best reasons to the customers why the price is high. Thus, Business Sales should think the best strategies and the best ways in order to solve all these problems. So that, they will improve their sales performance. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19452/2/19452.pdf A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus. (2005) [Student Project] <http://terminalib.uitm.edu.my/19452.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Mat Darus, Shaheda
A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus
description This study is about Business and Sales of Telekom Malaysia Berhad. The purpose of this study is to study several factors that may influence BS's sales. It is also study how to create business opportunity in Melaka with looking at the factors that may influence BS in making decision. Business Sales main function is to market the products and services of Telekom Malaysia such as Direct Exchange Line, Centrex, TM-Automatic Vehicle Location and etc. Business Sales has problem with their sales performance since the competitors such as TIME, Maxis, DiGi and other competitors in Melaka. Business Sales should compete and try to attract customers as many as they can. Besides that, customers also give impact to Business Sales performance. Business Sales has segmented their customers based on size of business. It is difficult to Business Sales create business opportunities in Melaka because nowadays, customers are too wise. Business Sales need to understand and differentiate very well about the customers' needs and behaviors. In addition, price also will give impact to Business Sales performance. The price for all products and services in Business Sales higher than the competitors' price. So that, Business Sales should tell the best reasons to the customers why the price is high. Thus, Business Sales should think the best strategies and the best ways in order to solve all these problems. So that, they will improve their sales performance.
format Student Project
author Mat Darus, Shaheda
author_facet Mat Darus, Shaheda
author_sort Mat Darus, Shaheda
title A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus
title_short A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus
title_full A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus
title_fullStr A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus
title_full_unstemmed A study on the factors influencing sales in Telekom Malaysia Berhad, Melaka / Shaheda Mat Darus
title_sort study on the factors influencing sales in telekom malaysia berhad, melaka / shaheda mat darus
publisher Faculty of Business and Management
publishDate 2005
url https://ir.uitm.edu.my/id/eprint/19452/2/19452.pdf
https://ir.uitm.edu.my/id/eprint/19452/
_version_ 1773547246525087744
score 13.211869

Similar Items