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An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim

This study is to determine the promotional methods used by DPMM in promoting the interest of their members. The methods used consist of seminar, meeting, trade visit and exposition. In order to do this survey, 157 members of DPMM are selected to answer the questionnaires, but because of the lack of...

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Bibliographic Details
Main Author: Kasim, Roszianah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Subjects:
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/19433/2/19433.pdf
https://ir.uitm.edu.my/id/eprint/19433/
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spelling my.uitm.ir.194332023-07-31T01:46:14Z https://ir.uitm.edu.my/id/eprint/19433/ An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim Kasim, Roszianah Customer services. Customer relations This study is to determine the promotional methods used by DPMM in promoting the interest of their members. The methods used consist of seminar, meeting, trade visit and exposition. In order to do this survey, 157 members of DPMM are selected to answer the questionnaires, but because of the lack of information and availability of time, only 36 have responded. The questionnaire constructed based on the effectiveness of promotional methods used and perception of customer towards the performance of DPMM. Data collected methods consist of primary and secondary sources. To analyze the data collected, descriptive analysis and simple correlation coefficient were used. Overall, data processing and statistical analyzing were computed by using Statistical Package Social Science (SPSS). The findings indicate that the current promotional methods used by DPMM have helped to promote members' business activities. Besides that, the relationship between the methods used and the performance of DPMM can be identified . At the end of this study, the researcher had recommended some ideas, which can help DPMM in improving their role for the member. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19433/2/19433.pdf An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim. (2006) [Student Project] <http://terminalib.uitm.edu.my/19433.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Customer services. Customer relations
spellingShingle Customer services. Customer relations
Kasim, Roszianah
An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
description This study is to determine the promotional methods used by DPMM in promoting the interest of their members. The methods used consist of seminar, meeting, trade visit and exposition. In order to do this survey, 157 members of DPMM are selected to answer the questionnaires, but because of the lack of information and availability of time, only 36 have responded. The questionnaire constructed based on the effectiveness of promotional methods used and perception of customer towards the performance of DPMM. Data collected methods consist of primary and secondary sources. To analyze the data collected, descriptive analysis and simple correlation coefficient were used. Overall, data processing and statistical analyzing were computed by using Statistical Package Social Science (SPSS). The findings indicate that the current promotional methods used by DPMM have helped to promote members' business activities. Besides that, the relationship between the methods used and the performance of DPMM can be identified . At the end of this study, the researcher had recommended some ideas, which can help DPMM in improving their role for the member.
format Student Project
author Kasim, Roszianah
author_facet Kasim, Roszianah
author_sort Kasim, Roszianah
title An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
title_short An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
title_full An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
title_fullStr An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
title_full_unstemmed An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
title_sort initial study of dpmm's performance in promoting malay enterpreneurs / roszianah kasim
publisher Faculty of Business and Management
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/19433/2/19433.pdf
https://ir.uitm.edu.my/id/eprint/19433/
_version_ 1773547246080491520
score 13.211869

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