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Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar

Timeshare industry has been growing among the development country. In Malaysia, it was first introduced in 1980's during recession. Previously, there are ten timeshare operators have involved in the industry, but two companies were bankrupt. Therefore, only eight companies were left actively op...

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Main Author: Mukhtar, Nor Fazarizan
Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Subjects:
Management. Industrial Management
Cost effectiveness
Online Access:https://ir.uitm.edu.my/id/eprint/19300/2/19300.pdf
https://ir.uitm.edu.my/id/eprint/19300/
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spelling my.uitm.ir.193002023-07-27T04:51:06Z https://ir.uitm.edu.my/id/eprint/19300/ Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar Mukhtar, Nor Fazarizan Management. Industrial Management Cost effectiveness Timeshare industry has been growing among the development country. In Malaysia, it was first introduced in 1980's during recession. Previously, there are ten timeshare operators have involved in the industry, but two companies were bankrupt. Therefore, only eight companies were left actively operates in the industry. However, it is quite tough for the companies to survive in the timeshare industry. They have to face problems from the macro environment factors and handle the situation strongly to reach their future prospects. For that reason, this paper develops to identify the problems and prospects of timeshare industry in Malaysia. The framework integrates three categories of factors influencing on the problems and prospects of the industry: Products or services, price, and promotion. The model was tested with survey sample. The findings of the study indicate that the problems are actually come from the marketing mix factors. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19300/2/19300.pdf Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar. (2006) [Student Project] <http://terminalib.uitm.edu.my/19300.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Management. Industrial Management
Cost effectiveness
spellingShingle Management. Industrial Management
Cost effectiveness
Mukhtar, Nor Fazarizan
Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar
description Timeshare industry has been growing among the development country. In Malaysia, it was first introduced in 1980's during recession. Previously, there are ten timeshare operators have involved in the industry, but two companies were bankrupt. Therefore, only eight companies were left actively operates in the industry. However, it is quite tough for the companies to survive in the timeshare industry. They have to face problems from the macro environment factors and handle the situation strongly to reach their future prospects. For that reason, this paper develops to identify the problems and prospects of timeshare industry in Malaysia. The framework integrates three categories of factors influencing on the problems and prospects of the industry: Products or services, price, and promotion. The model was tested with survey sample. The findings of the study indicate that the problems are actually come from the marketing mix factors.
format Student Project
author Mukhtar, Nor Fazarizan
author_facet Mukhtar, Nor Fazarizan
author_sort Mukhtar, Nor Fazarizan
title Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar
title_short Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar
title_full Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar
title_fullStr Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar
title_full_unstemmed Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar
title_sort problems and prospects of timeshare industry in malaysia / nor fazarizan mukhtar
publisher Faculty of Business and Management
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/19300/2/19300.pdf
https://ir.uitm.edu.my/id/eprint/19300/
_version_ 1772815491474128896
score 13.211869

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