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The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli

One Two Three Communication (M) Sdn. Bhd. is the only one Celcom's dealer in Melaka that have an authority to organize various functions and events of Celcom around Melaka. One Two Three Communication (M) Sdn. Bhd. always ensures that they have sufficient advertisement and publicity to enhance...

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Bibliographic Details
Main Author: Ramli, Mohd Razman
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/19105/1/PPb_MOHD%20RAZMAN%20RAMLI%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/19105/
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spelling my.uitm.ir.191052018-02-13T04:45:45Z http://ir.uitm.edu.my/id/eprint/19105/ The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli Ramli, Mohd Razman Marketing One Two Three Communication (M) Sdn. Bhd. is the only one Celcom's dealer in Melaka that have an authority to organize various functions and events of Celcom around Melaka. One Two Three Communication (M) Sdn. Bhd. always ensures that they have sufficient advertisement and publicity to enhance customers' awareness. But this company needs more to ensure either the promotion mix used by them is effective or not in order to enhance public awareness towards products offered in Celcom event. In this study, One Two Three Communication (M) Sdn. Bhd. seems to face several problems especially in ensuring either the promotion mix used by company will enhance level of public awareness or the other way round. Based on result, it shows that most of respondents chose sales promotion as an effective promotion mix for One Two Three Communication to promote Celcom's product during the event or road shows that they Organized. Most of respondents chose sales promotion because these promotion tools will savings their money and gift benefits to them. Based on result also most of respondents are very aware with Celcom's product during event or road show through promotion mix used by One Two Three Communication. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19105/1/PPb_MOHD%20RAZMAN%20RAMLI%20BM%2008_5.pdf Ramli, Mohd Razman (2008) The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Ramli, Mohd Razman
The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli
description One Two Three Communication (M) Sdn. Bhd. is the only one Celcom's dealer in Melaka that have an authority to organize various functions and events of Celcom around Melaka. One Two Three Communication (M) Sdn. Bhd. always ensures that they have sufficient advertisement and publicity to enhance customers' awareness. But this company needs more to ensure either the promotion mix used by them is effective or not in order to enhance public awareness towards products offered in Celcom event. In this study, One Two Three Communication (M) Sdn. Bhd. seems to face several problems especially in ensuring either the promotion mix used by company will enhance level of public awareness or the other way round. Based on result, it shows that most of respondents chose sales promotion as an effective promotion mix for One Two Three Communication to promote Celcom's product during the event or road shows that they Organized. Most of respondents chose sales promotion because these promotion tools will savings their money and gift benefits to them. Based on result also most of respondents are very aware with Celcom's product during event or road show through promotion mix used by One Two Three Communication.
format Student Project
author Ramli, Mohd Razman
author_facet Ramli, Mohd Razman
author_sort Ramli, Mohd Razman
title The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli
title_short The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli
title_full The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli
title_fullStr The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli
title_full_unstemmed The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli
title_sort effectiveness of promotional mix in creating public awareness towards the products of celcom during event/road show in melaka / mohd razman ramli
publisher Faculty of Business and Management
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/19105/1/PPb_MOHD%20RAZMAN%20RAMLI%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/19105/
_version_ 1685649168628973568
score 13.211869

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