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The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim

In this modern day business environment, the business world is getting more competitive and aggressive by the day. Businesses compete with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Since being introduced to the pub...

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Main Author: Ibrahim, Mohd Amirulfazli
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/19091/2/19091.pdf
https://ir.uitm.edu.my/id/eprint/19091/
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id my.uitm.ir.19091
record_format eprints
spelling my.uitm.ir.190912023-07-26T04:10:22Z https://ir.uitm.edu.my/id/eprint/19091/ The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim Ibrahim, Mohd Amirulfazli Marketing In this modern day business environment, the business world is getting more competitive and aggressive by the day. Businesses compete with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Since being introduced to the public, unit trust schemes are fast being one of the favorite investments by Malaysian and these causes the unit trust companies to come up with ways to attract potential investors. However, because of the regulations set by the governing board (Security Commission), the promotion done is limited even with the tools being readily available. Therefore, the objective of this study is (1) How effective are the limited promotion tools used by KL City Unit Trust Bhd , (2) What circumstances that may assist in creating awareness among customers? and (3) What are the expectations of customers toward products offer by KL City Unit Trust Bhd? This paper consists of 5 chapters which explain the subject matter in stages. Chapter 1 explains the introduction and background of the study. Chapter 2 explains the literature review, which relates to the subject studied and theoretical framework which act as a guide to the research flow and process. For chapter 3, research methodology is explained, which consist of methods and sampling techniques be used. Data findings and discussions is explained in chapter 4, derived from the information obtain from respondents. And finally, chapter 5 contain summary of results and findings, which explain conclusions and recommendations. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19091/2/19091.pdf The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim. (2005) [Student Project] <http://terminalib.uitm.edu.my/19091.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Ibrahim, Mohd Amirulfazli
The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim
description In this modern day business environment, the business world is getting more competitive and aggressive by the day. Businesses compete with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Since being introduced to the public, unit trust schemes are fast being one of the favorite investments by Malaysian and these causes the unit trust companies to come up with ways to attract potential investors. However, because of the regulations set by the governing board (Security Commission), the promotion done is limited even with the tools being readily available. Therefore, the objective of this study is (1) How effective are the limited promotion tools used by KL City Unit Trust Bhd , (2) What circumstances that may assist in creating awareness among customers? and (3) What are the expectations of customers toward products offer by KL City Unit Trust Bhd? This paper consists of 5 chapters which explain the subject matter in stages. Chapter 1 explains the introduction and background of the study. Chapter 2 explains the literature review, which relates to the subject studied and theoretical framework which act as a guide to the research flow and process. For chapter 3, research methodology is explained, which consist of methods and sampling techniques be used. Data findings and discussions is explained in chapter 4, derived from the information obtain from respondents. And finally, chapter 5 contain summary of results and findings, which explain conclusions and recommendations.
format Student Project
author Ibrahim, Mohd Amirulfazli
author_facet Ibrahim, Mohd Amirulfazli
author_sort Ibrahim, Mohd Amirulfazli
title The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim
title_short The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim
title_full The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim
title_fullStr The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim
title_full_unstemmed The effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for City Unit Trust Bhd / Mohd Amirulfazli Ibrahim
title_sort effectiveness of limited time systems promotional tools in enhancing awareness in unit trust investment scheme for city unit trust bhd / mohd amirulfazli ibrahim
publisher Faculty of Business and Management
publishDate 2005
url https://ir.uitm.edu.my/id/eprint/19091/2/19091.pdf
https://ir.uitm.edu.my/id/eprint/19091/
_version_ 1772815489659043840
score 13.211869

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