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The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof

The concept of image of a retail store has received greater attention by researchers since last few decades. Its usefulness as the basis of various customer behavioral outcomes such as loyalty, patronage intention, purchase intention, and repatronage intention are widely acknowledged from previous e...

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Main Author: Mohd Yusof, Jamaliah
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2012
Subjects:
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/19087/1/ABS_JAMALIAH%20MOHD%20YUSOF%20TDRA%20VOL%201%20IGS%2012.pdf
http://ir.uitm.edu.my/id/eprint/19087/
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spelling my.uitm.ir.190872018-06-08T03:41:56Z http://ir.uitm.edu.my/id/eprint/19087/ The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof Mohd Yusof, Jamaliah Malaysia The concept of image of a retail store has received greater attention by researchers since last few decades. Its usefulness as the basis of various customer behavioral outcomes such as loyalty, patronage intention, purchase intention, and repatronage intention are widely acknowledged from previous empirical studies. Meanwhile, in the retailing environment, the intensified competition among retailers which has long become the challenge for success has required retailers to focus their marketing activities on the basis of their marketing mix which is reflected by its image as perceived by customers. In that regard, within the constantly evolving business landscape, the focus of academic research and by practitioners on the concept of store image has undergone rapid growth over the decades and accordingly, is the primary focus of this study. This study was mainly aimed at understanding the perceptions of Malaysian consumers to the image of the store, which in turn examined its effect on store loyalty. Self-Congruity theory was employed as a theoretical foundation for developing the present conceptual model. More significantly, this study investigated the symbolic store image and self-image congruence, functional store image and social responsibility image relationships in addition to shopping orientations and past shopping experience as antecedents. Institute of Graduate Studies, UiTM 2012 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19087/1/ABS_JAMALIAH%20MOHD%20YUSOF%20TDRA%20VOL%201%20IGS%2012.pdf Mohd Yusof, Jamaliah (2012) The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
spellingShingle Malaysia
Mohd Yusof, Jamaliah
The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof
description The concept of image of a retail store has received greater attention by researchers since last few decades. Its usefulness as the basis of various customer behavioral outcomes such as loyalty, patronage intention, purchase intention, and repatronage intention are widely acknowledged from previous empirical studies. Meanwhile, in the retailing environment, the intensified competition among retailers which has long become the challenge for success has required retailers to focus their marketing activities on the basis of their marketing mix which is reflected by its image as perceived by customers. In that regard, within the constantly evolving business landscape, the focus of academic research and by practitioners on the concept of store image has undergone rapid growth over the decades and accordingly, is the primary focus of this study. This study was mainly aimed at understanding the perceptions of Malaysian consumers to the image of the store, which in turn examined its effect on store loyalty. Self-Congruity theory was employed as a theoretical foundation for developing the present conceptual model. More significantly, this study investigated the symbolic store image and self-image congruence, functional store image and social responsibility image relationships in addition to shopping orientations and past shopping experience as antecedents.
format Book Section
author Mohd Yusof, Jamaliah
author_facet Mohd Yusof, Jamaliah
author_sort Mohd Yusof, Jamaliah
title The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof
title_short The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof
title_full The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof
title_fullStr The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof
title_full_unstemmed The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof
title_sort effects of self-congruity, functional store image, and social responsibilty image on store loyalty / jamaliah mohd yusof
publisher Institute of Graduate Studies, UiTM
publishDate 2012
url http://ir.uitm.edu.my/id/eprint/19087/1/ABS_JAMALIAH%20MOHD%20YUSOF%20TDRA%20VOL%201%20IGS%2012.pdf
http://ir.uitm.edu.my/id/eprint/19087/
_version_ 1685649165913161728
score 13.211869

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