Modelling marketing resources, procurement process coordination firm performance in the building construction industry: the integration of resource based view and coordination theories / Akmal Aini Othman
The construction industry is a complex and the most people-intensive sector in the national economy. While it forms a major pillar to a nation’s socio-economic development, past studies have found that this industry, with particular reference to the building materials resources, were not sufficientl...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2012
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19085/1/ABS_AKMAL%20AINI%20OTHMAN%20TDRA%20VOL%201%20IGS%2012.pdf http://ir.uitm.edu.my/id/eprint/19085/ |
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