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FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria

This research has been conducted in order to know about ‘ FAMA's Product Brand: An Analysis of Product Penetration Strategy ’. The dependent variable is product brand while the independent variables are promotion strategy, market development and product development. This research is conducted i...

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Main Author: Mohammad Zakaria, Liyana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/19078/1/PPb_LIYANA%20MOHAMMAD%20ZAKARIA%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/19078/
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spelling my.uitm.ir.190782018-02-06T03:53:46Z http://ir.uitm.edu.my/id/eprint/19078/ FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria Mohammad Zakaria, Liyana Marketing This research has been conducted in order to know about ‘ FAMA's Product Brand: An Analysis of Product Penetration Strategy ’. The dependent variable is product brand while the independent variables are promotion strategy, market development and product development. This research is conducted in Melaka area. In order to completing this research, 80 questionnaires have been distributed. The respondents are those FAMA's product brand user. In order to her the result from this research, the researcher has used SPSS program to analyze data from the information gathered. To analyze the data, researcher has used the reliability analysis, frequency distribution and descriptive static using the SPSS program. This study is basically undertaken to identify the effectiveness of FAMA's promotion strategy in enhancing FAMA's product brand. Through this objective, researcher has found that FAMA's have not actively promoting FAMA's product brand which are Agromas and oOemas. Besides, FAMA's also did not create an effective promotion strategy. In term of market development, most of respondent find that it is easy to find FAMA's product brand in the market but FAMA must be able to find other new market for example by export their product to other countries. Meanwhile, for product development, even though most respondent satisfied with the product quality of FAMA's product brand, FAMA must take an incentive to improve the quality of the product so that the product can compete with other product in the market. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19078/1/PPb_LIYANA%20MOHAMMAD%20ZAKARIA%20BM%2008_5.pdf Mohammad Zakaria, Liyana (2008) FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Mohammad Zakaria, Liyana
FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria
description This research has been conducted in order to know about ‘ FAMA's Product Brand: An Analysis of Product Penetration Strategy ’. The dependent variable is product brand while the independent variables are promotion strategy, market development and product development. This research is conducted in Melaka area. In order to completing this research, 80 questionnaires have been distributed. The respondents are those FAMA's product brand user. In order to her the result from this research, the researcher has used SPSS program to analyze data from the information gathered. To analyze the data, researcher has used the reliability analysis, frequency distribution and descriptive static using the SPSS program. This study is basically undertaken to identify the effectiveness of FAMA's promotion strategy in enhancing FAMA's product brand. Through this objective, researcher has found that FAMA's have not actively promoting FAMA's product brand which are Agromas and oOemas. Besides, FAMA's also did not create an effective promotion strategy. In term of market development, most of respondent find that it is easy to find FAMA's product brand in the market but FAMA must be able to find other new market for example by export their product to other countries. Meanwhile, for product development, even though most respondent satisfied with the product quality of FAMA's product brand, FAMA must take an incentive to improve the quality of the product so that the product can compete with other product in the market.
format Student Project
author Mohammad Zakaria, Liyana
author_facet Mohammad Zakaria, Liyana
author_sort Mohammad Zakaria, Liyana
title FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria
title_short FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria
title_full FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria
title_fullStr FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria
title_full_unstemmed FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria
title_sort fama's product brand: an analysis of product penetration strategy / liyana mohammad zakaria
publisher Faculty of Business and Management
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/19078/1/PPb_LIYANA%20MOHAMMAD%20ZAKARIA%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/19078/
_version_ 1685649164611878912
score 13.211869

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