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Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]

Diversifications of marketing activities lately have a great influence on the success of a business. The existence of the Internet and World Wide Web has opened new chapter for companies to compete and thrive, especially SMEs. The Internet can make a very small company look larger than it is. The ph...

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Main Authors: Ramli, Abd Rasyid, Anwar, Nur Aizureen, Ayub, Mohd Nasir, Mansor, Kamarul Ariffin
Format: Research Reports
Language:English
Published: Research Management Institute 2010
Subjects:
Telemarketing. Internet marketing
Online Access:http://ir.uitm.edu.my/id/eprint/19049/1/LP_ABD%20RASYID%20RAMLI%20IRMI%20K%2010_5.pdf
http://ir.uitm.edu.my/id/eprint/19049/
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spelling my.uitm.ir.190492018-02-27T05:46:29Z http://ir.uitm.edu.my/id/eprint/19049/ Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.] Ramli, Abd Rasyid Anwar, Nur Aizureen Ayub, Mohd Nasir Mansor, Kamarul Ariffin Telemarketing. Internet marketing Diversifications of marketing activities lately have a great influence on the success of a business. The existence of the Internet and World Wide Web has opened new chapter for companies to compete and thrive, especially SMEs. The Internet can make a very small company look larger than it is. The physical size and location of companies are no longer major characteristics to their success when doing business online. The purpose with this study was to investigate the factors that contribute to the intention to adopt website as a marketing communication tool. To reach the purpose, the Theory of Planned Behaviour (TPB) was used among 280 managers/owners of SMEs in Kedah. The results show that the attitude, subjective norm and perceived behavioural control (PBC) constructs positively and significantly predicts intention to adopt website as a marketing communication tool. Results can be used by others state, especially those in Malaysia to encourage the adoption of websites as a marketing communication tool among SMEs. Research Management Institute 2010-07 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19049/1/LP_ABD%20RASYID%20RAMLI%20IRMI%20K%2010_5.pdf Ramli, Abd Rasyid and Anwar, Nur Aizureen and Ayub, Mohd Nasir and Mansor, Kamarul Ariffin (2010) Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]. [Research Reports] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Telemarketing. Internet marketing
spellingShingle Telemarketing. Internet marketing
Ramli, Abd Rasyid
Anwar, Nur Aizureen
Ayub, Mohd Nasir
Mansor, Kamarul Ariffin
Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
description Diversifications of marketing activities lately have a great influence on the success of a business. The existence of the Internet and World Wide Web has opened new chapter for companies to compete and thrive, especially SMEs. The Internet can make a very small company look larger than it is. The physical size and location of companies are no longer major characteristics to their success when doing business online. The purpose with this study was to investigate the factors that contribute to the intention to adopt website as a marketing communication tool. To reach the purpose, the Theory of Planned Behaviour (TPB) was used among 280 managers/owners of SMEs in Kedah. The results show that the attitude, subjective norm and perceived behavioural control (PBC) constructs positively and significantly predicts intention to adopt website as a marketing communication tool. Results can be used by others state, especially those in Malaysia to encourage the adoption of websites as a marketing communication tool among SMEs.
format Research Reports
author Ramli, Abd Rasyid
Anwar, Nur Aizureen
Ayub, Mohd Nasir
Mansor, Kamarul Ariffin
author_facet Ramli, Abd Rasyid
Anwar, Nur Aizureen
Ayub, Mohd Nasir
Mansor, Kamarul Ariffin
author_sort Ramli, Abd Rasyid
title Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
title_short Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
title_full Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
title_fullStr Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
title_full_unstemmed Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
title_sort factors that contribute to the intention to adopt websites as a marketing communication tool among smes in kedah: a business perspective / abd rasyid ramli, nur aizureen anwar, mohd nasir ayu... [et.al.]
publisher Research Management Institute
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/19049/1/LP_ABD%20RASYID%20RAMLI%20IRMI%20K%2010_5.pdf
http://ir.uitm.edu.my/id/eprint/19049/
_version_ 1685649160348368896
score 13.211869

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