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Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab

This research has been conducted for the purpose of "To Study the Factors That Influenced Customer's Decision in Choosing Hotel Seri Malaysia Malacca". In this research, the main problem is the management of the hotel doesn't know the actual factor that influential their customer...

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Main Author: Abdul Wahab, Siti Hajar
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Online Access:http://ir.uitm.edu.my/id/eprint/18609/1/PPb_SITI%20HAJAR%20ABDUL%20WAHAB%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/18609/
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id my.uitm.ir.18609
record_format eprints
spelling my.uitm.ir.186092018-01-08T06:32:44Z http://ir.uitm.edu.my/id/eprint/18609/ Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab Abdul Wahab, Siti Hajar This research has been conducted for the purpose of "To Study the Factors That Influenced Customer's Decision in Choosing Hotel Seri Malaysia Malacca". In this research, the main problem is the management of the hotel doesn't know the actual factor that influential their customer to come and stay at the hotel. Thus, the main objective of this research is to identify the most influential factor that influences customer decision to stay at Hotel Seri Malaysia Malacca. At the same time, to know either there is significant relationship between customer decision and element of servicescape. The set of questionnaire was distributed to 50 residents or customers of Hotel Seri Malaysia Malacca. This research use convenience sampling and descriptive statistic in interpret the data such as reliability statistic, frequency analysis, correlation analysis and descriptive analysis. From the finding, the most influential factor is physical facility and each element of servicescape is significant with customer decision. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18609/1/PPb_SITI%20HAJAR%20ABDUL%20WAHAB%20BM%2008_5.pdf Abdul Wahab, Siti Hajar (2008) Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This research has been conducted for the purpose of "To Study the Factors That Influenced Customer's Decision in Choosing Hotel Seri Malaysia Malacca". In this research, the main problem is the management of the hotel doesn't know the actual factor that influential their customer to come and stay at the hotel. Thus, the main objective of this research is to identify the most influential factor that influences customer decision to stay at Hotel Seri Malaysia Malacca. At the same time, to know either there is significant relationship between customer decision and element of servicescape. The set of questionnaire was distributed to 50 residents or customers of Hotel Seri Malaysia Malacca. This research use convenience sampling and descriptive statistic in interpret the data such as reliability statistic, frequency analysis, correlation analysis and descriptive analysis. From the finding, the most influential factor is physical facility and each element of servicescape is significant with customer decision.
format Student Project
author Abdul Wahab, Siti Hajar
spellingShingle Abdul Wahab, Siti Hajar
Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
author_facet Abdul Wahab, Siti Hajar
author_sort Abdul Wahab, Siti Hajar
title Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
title_short Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
title_full Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
title_fullStr Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
title_full_unstemmed Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
title_sort factors that influenced customer's decision in choosing hotel seri malaysia malacca / siti hajar abdul wahab
publisher Faculty of Business and Management
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/18609/1/PPb_SITI%20HAJAR%20ABDUL%20WAHAB%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/18609/
_version_ 1685649108722778112
score 13.211869

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