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To determine the level of satisfaction on current readership towards KOSMO! / Siti Aishah Abdulah Safer

This research has been conducted for the purpose of 'To Determine the level of satisfaction on current readership towards KOSMO!'. KOSMO! The first ever compactsize daily in MaIaysia which presents a new concept that combines a daily and a magazine into one was launched on 30 August 2004 b...

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Main Author: Abdulah Safer, Siti Aishah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Online Access:http://ir.uitm.edu.my/id/eprint/18608/1/PPb_SITI%20AISHAH%20ABDULAH%20SAFER%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/18608/
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spelling my.uitm.ir.186082018-01-08T06:39:39Z http://ir.uitm.edu.my/id/eprint/18608/ To determine the level of satisfaction on current readership towards KOSMO! / Siti Aishah Abdulah Safer Abdulah Safer, Siti Aishah This research has been conducted for the purpose of 'To Determine the level of satisfaction on current readership towards KOSMO!'. KOSMO! The first ever compactsize daily in MaIaysia which presents a new concept that combines a daily and a magazine into one was launched on 30 August 2004 by the Prime Minister, YAB Dato' Seri Abdullah Haji Ahmad Badawi. The main objective this research was to identify the factors that influence KOSMO! customers or readership to become loyal. Furthermore, to determine whether KOSMO! fulfiII the customer's expectctions and to determine whether KOSMO! Fulfill the customer's satisfaction. For the purpose of the study, an exploratory research design has been adopted. The 50 respondents of the study were in the Klang Valley. The researcher has used non-probability sampling as the sampling technique. In this study, descriptive statistics had been used to interpret the data such as reliability test, frequency analysis and crosstabulation analysis. From the findings, the respondents are agreeing with the factors that can influence the customers or readers to become loyal. Beside, KOSMO! fulfill customer expectations and customers satisfaction because of the attractiveness and ability to attract customers. In order to make KOSMO! to be successful that can attract a lot of readers, all the comments and suggestions indicate in the open ended questions should be count up. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18608/1/PPb_SITI%20AISHAH%20ABDULAH%20SAFER%20BM%2007_5.pdf Abdulah Safer, Siti Aishah (2007) To determine the level of satisfaction on current readership towards KOSMO! / Siti Aishah Abdulah Safer. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This research has been conducted for the purpose of 'To Determine the level of satisfaction on current readership towards KOSMO!'. KOSMO! The first ever compactsize daily in MaIaysia which presents a new concept that combines a daily and a magazine into one was launched on 30 August 2004 by the Prime Minister, YAB Dato' Seri Abdullah Haji Ahmad Badawi. The main objective this research was to identify the factors that influence KOSMO! customers or readership to become loyal. Furthermore, to determine whether KOSMO! fulfiII the customer's expectctions and to determine whether KOSMO! Fulfill the customer's satisfaction. For the purpose of the study, an exploratory research design has been adopted. The 50 respondents of the study were in the Klang Valley. The researcher has used non-probability sampling as the sampling technique. In this study, descriptive statistics had been used to interpret the data such as reliability test, frequency analysis and crosstabulation analysis. From the findings, the respondents are agreeing with the factors that can influence the customers or readers to become loyal. Beside, KOSMO! fulfill customer expectations and customers satisfaction because of the attractiveness and ability to attract customers. In order to make KOSMO! to be successful that can attract a lot of readers, all the comments and suggestions indicate in the open ended questions should be count up.
format Student Project
author Abdulah Safer, Siti Aishah
spellingShingle Abdulah Safer, Siti Aishah
To determine the level of satisfaction on current readership towards KOSMO! / Siti Aishah Abdulah Safer
author_facet Abdulah Safer, Siti Aishah
author_sort Abdulah Safer, Siti Aishah
title To determine the level of satisfaction on current readership towards KOSMO! / Siti Aishah Abdulah Safer
title_short To determine the level of satisfaction on current readership towards KOSMO! / Siti Aishah Abdulah Safer
title_full To determine the level of satisfaction on current readership towards KOSMO! / Siti Aishah Abdulah Safer
title_fullStr To determine the level of satisfaction on current readership towards KOSMO! / Siti Aishah Abdulah Safer
title_full_unstemmed To determine the level of satisfaction on current readership towards KOSMO! / Siti Aishah Abdulah Safer
title_sort to determine the level of satisfaction on current readership towards kosmo! / siti aishah abdulah safer
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/18608/1/PPb_SITI%20AISHAH%20ABDULAH%20SAFER%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/18608/
_version_ 1685649108566540288
score 13.211869

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