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Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun

Sales promotion is very important to many organizations. A good sales promotion may promise a good feedback from the customers towards the products and services offered. This project paper is to assess sales promotion strategies done by Lekor Shop. The objective of this research is to investigate th...

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Main Author: Syed Harun, Sharifah Norherlini
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Online Access:http://ir.uitm.edu.my/id/eprint/18607/1/PPb_SHARIFAH%20NORHERLINI%20SYED%20HARUN%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/18607/
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spelling my.uitm.ir.186072018-01-08T06:42:14Z http://ir.uitm.edu.my/id/eprint/18607/ Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun Syed Harun, Sharifah Norherlini Sales promotion is very important to many organizations. A good sales promotion may promise a good feedback from the customers towards the products and services offered. This project paper is to assess sales promotion strategies done by Lekor Shop. The objective of this research is to investigate the effect of sales promotion tools such as coupon, price discount, free sample, bonus pack and in store display on product trial among consumers of Lekor Shop. In getting relevant data, 40 questionnaires were distributed to the selected respondents. The respondents are the consumers of Lekor Shop at Shah Alam, Selangor. Data collected were analyzed by using Statistical Package for Social Science (SPSS) program. The analysis includes the frequency and correlation. Several limitations were faced in completing in this study. The sampling size is small compared to actual populations of Lekor Shop's consumers. Therefore, to obtain the correct sample size may required more times and effort which is beyond researcher capabilities and time frame given. Thus, recommendations are included in this project paper in order to help Lekor Shop to increase the effectiveness of the sales promotion strategies and create consumer awareness towards the product trial. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18607/1/PPb_SHARIFAH%20NORHERLINI%20SYED%20HARUN%20BM%2007_5.pdf Syed Harun, Sharifah Norherlini (2007) Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Sales promotion is very important to many organizations. A good sales promotion may promise a good feedback from the customers towards the products and services offered. This project paper is to assess sales promotion strategies done by Lekor Shop. The objective of this research is to investigate the effect of sales promotion tools such as coupon, price discount, free sample, bonus pack and in store display on product trial among consumers of Lekor Shop. In getting relevant data, 40 questionnaires were distributed to the selected respondents. The respondents are the consumers of Lekor Shop at Shah Alam, Selangor. Data collected were analyzed by using Statistical Package for Social Science (SPSS) program. The analysis includes the frequency and correlation. Several limitations were faced in completing in this study. The sampling size is small compared to actual populations of Lekor Shop's consumers. Therefore, to obtain the correct sample size may required more times and effort which is beyond researcher capabilities and time frame given. Thus, recommendations are included in this project paper in order to help Lekor Shop to increase the effectiveness of the sales promotion strategies and create consumer awareness towards the product trial.
format Student Project
author Syed Harun, Sharifah Norherlini
spellingShingle Syed Harun, Sharifah Norherlini
Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun
author_facet Syed Harun, Sharifah Norherlini
author_sort Syed Harun, Sharifah Norherlini
title Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun
title_short Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun
title_full Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun
title_fullStr Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun
title_full_unstemmed Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun
title_sort awareness and usage of promotional tools by lekor shop's consumers / sharifah norherlini syed harun
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/18607/1/PPb_SHARIFAH%20NORHERLINI%20SYED%20HARUN%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/18607/
_version_ 1685649108420788224
score 13.211869

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