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A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah

In business today, promotion is important to all organizations. This is the way companies show their products in the market. A good promotion will give benefits towards the products or services. This study is about promotional strategies done by Multimedia College Kuala Lumpur (MMC KL) for the trai...

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Main Author: Mohd Hanafiah, Nurhafizah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Online Access:http://ir.uitm.edu.my/id/eprint/18592/1/PPb_NURHAFIZAH%20MOHD%20HANAFIAH%20BM%2005_5.pdf
http://ir.uitm.edu.my/id/eprint/18592/
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spelling my.uitm.ir.185922018-01-12T04:19:10Z http://ir.uitm.edu.my/id/eprint/18592/ A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah Mohd Hanafiah, Nurhafizah In business today, promotion is important to all organizations. This is the way companies show their products in the market. A good promotion will give benefits towards the products or services. This study is about promotional strategies done by Multimedia College Kuala Lumpur (MMC KL) for the training programmes the college provides. The objective of this study is to identify the effectiveness of promotional strategies, the level of customer awareness and to find suitable marketing communication tools that can be utilized by MMC KL. Besides that, there are two hypotheses that were tested. After the testing, both hypotheses were accepted. First, the promotional strategies by MMC KL are effective, and secondly, the customers are aware of promotional strategies made by MMC KL. The researcher found that several tools can be used by MMC KL to promote the training programmes. The tools are the Internet, websites, televisions, radios, newspapers, magazines, the MMC's Training Calendar, exhibitions or road shows. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18592/1/PPb_NURHAFIZAH%20MOHD%20HANAFIAH%20BM%2005_5.pdf Mohd Hanafiah, Nurhafizah (2005) A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description In business today, promotion is important to all organizations. This is the way companies show their products in the market. A good promotion will give benefits towards the products or services. This study is about promotional strategies done by Multimedia College Kuala Lumpur (MMC KL) for the training programmes the college provides. The objective of this study is to identify the effectiveness of promotional strategies, the level of customer awareness and to find suitable marketing communication tools that can be utilized by MMC KL. Besides that, there are two hypotheses that were tested. After the testing, both hypotheses were accepted. First, the promotional strategies by MMC KL are effective, and secondly, the customers are aware of promotional strategies made by MMC KL. The researcher found that several tools can be used by MMC KL to promote the training programmes. The tools are the Internet, websites, televisions, radios, newspapers, magazines, the MMC's Training Calendar, exhibitions or road shows.
format Student Project
author Mohd Hanafiah, Nurhafizah
spellingShingle Mohd Hanafiah, Nurhafizah
A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah
author_facet Mohd Hanafiah, Nurhafizah
author_sort Mohd Hanafiah, Nurhafizah
title A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah
title_short A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah
title_full A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah
title_fullStr A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah
title_full_unstemmed A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah
title_sort study on the effectiveness of promotional strategies by multimedia college (mmc kl) on the training provided / nurhafizah mohd hanafiah
publisher Faculty of Business and Management
publishDate 2005
url http://ir.uitm.edu.my/id/eprint/18592/1/PPb_NURHAFIZAH%20MOHD%20HANAFIAH%20BM%2005_5.pdf
http://ir.uitm.edu.my/id/eprint/18592/
_version_ 1685649106152718336
score 13.211869

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