The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah

Promotion is very important to many organizations. A good promotion may promise a good feedback from the customers towards the product and services offered. This project paper is to assess promotion strategies done by Tabung Haji Jasin, in Malacca. The objective of this research is to identify the...

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Main Author: Abdullah, Salwah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2004
Online Access:http://ir.uitm.edu.my/id/eprint/18571/1/PPb_SALWAH%20ABDULLAH%20BM%2004_5.pdf
http://ir.uitm.edu.my/id/eprint/18571/
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spelling my.uitm.ir.185712018-01-04T10:21:26Z http://ir.uitm.edu.my/id/eprint/18571/ The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah Abdullah, Salwah Promotion is very important to many organizations. A good promotion may promise a good feedback from the customers towards the product and services offered. This project paper is to assess promotion strategies done by Tabung Haji Jasin, in Malacca. The objective of this research is to identify the effectiveness of promotional strategies by TH in promoting their product and services and to find out customer's awareness towards This products and services. Thus, recommendations are included in this project paper in order to help TH to increase the effectiveness of the promotions activities and create customers awareness towards the product and services. In getting relevant data, 60 questionnaires were distributed to the selected respondents. The respondents are customers of TH from Jasin district. Data collected were analyzed by using the Statistical Package for Social Science (SPSS) program. The analysis includes the frequency, cross tabulation, and correlation. Several limitations were faced in completing this study. The sampling size is small compared to the actual populations of TH depositors for Jasin District. Therefore, to obtain the correct sample size may required more times and effort which is beyond researcher capabilities and time frame given. Faculty of Business and Management 2004 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18571/1/PPb_SALWAH%20ABDULLAH%20BM%2004_5.pdf Abdullah, Salwah (2004) The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Promotion is very important to many organizations. A good promotion may promise a good feedback from the customers towards the product and services offered. This project paper is to assess promotion strategies done by Tabung Haji Jasin, in Malacca. The objective of this research is to identify the effectiveness of promotional strategies by TH in promoting their product and services and to find out customer's awareness towards This products and services. Thus, recommendations are included in this project paper in order to help TH to increase the effectiveness of the promotions activities and create customers awareness towards the product and services. In getting relevant data, 60 questionnaires were distributed to the selected respondents. The respondents are customers of TH from Jasin district. Data collected were analyzed by using the Statistical Package for Social Science (SPSS) program. The analysis includes the frequency, cross tabulation, and correlation. Several limitations were faced in completing this study. The sampling size is small compared to the actual populations of TH depositors for Jasin District. Therefore, to obtain the correct sample size may required more times and effort which is beyond researcher capabilities and time frame given.
format Student Project
author Abdullah, Salwah
spellingShingle Abdullah, Salwah
The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah
author_facet Abdullah, Salwah
author_sort Abdullah, Salwah
title The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah
title_short The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah
title_full The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah
title_fullStr The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah
title_full_unstemmed The effectiveness of promotional strategies by Tabung Haji to attract customers in Jasin / Salwah Abdullah
title_sort effectiveness of promotional strategies by tabung haji to attract customers in jasin / salwah abdullah
publisher Faculty of Business and Management
publishDate 2004
url http://ir.uitm.edu.my/id/eprint/18571/1/PPb_SALWAH%20ABDULLAH%20BM%2004_5.pdf
http://ir.uitm.edu.my/id/eprint/18571/
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score 13.211869