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The effectiveness of promotion by Bumiputera entrepreneur development for Bumiputera wood-based products / Rahiza Rehan Che Rahim

The Malaysian Timber Industry Board (MTIB) is a statutory body which governs the wood-based industry in this country. Among the many activities done by this body is to enhance and develop the wood-based sector. There is a department under MTIB specifically known as Bumiputera Entrepreneur Developmen...

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Main Author: Che Rahim, Rahiza Rehan
Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Online Access:http://ir.uitm.edu.my/id/eprint/18565/1/PPb_RAHIZA%20REHAN%20CHE%20RAHIM%20BM%2006_5.pdf
http://ir.uitm.edu.my/id/eprint/18565/
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spelling my.uitm.ir.185652018-01-04T07:03:08Z http://ir.uitm.edu.my/id/eprint/18565/ The effectiveness of promotion by Bumiputera entrepreneur development for Bumiputera wood-based products / Rahiza Rehan Che Rahim Che Rahim, Rahiza Rehan The Malaysian Timber Industry Board (MTIB) is a statutory body which governs the wood-based industry in this country. Among the many activities done by this body is to enhance and develop the wood-based sector. There is a department under MTIB specifically known as Bumiputera Entrepreneur Development / Pembangunan Usahawan Bumiputera (PUB) which task is to assist the Bumiputera Wood-Based Industry. This study is on the effectiveness of promotion by the PUB for the Bumiputera wood-based products. The promotions carried out were mainly the exhibitions held and the promotions centers. This study consists of 60 respondents.which are the Bumiputera wood-based companies operating in peninsular Malaysia. The primary data was gathered using a set of questionnaires to get the feedback from customers on PUB and its' promotion activities. The objective of this study is to evaluate the effectiveness of PUB's current marketing strategies in promoting Bumiputera Wood-Based Industry, to identify MTIB's successfulness in encouraging the participation of bumiputera companies in the marketing activities carried out by PUB, to find out the awareness of PUB's marketing activities among their client, Bumiputera Wood-Based Companies and finally to find out appropriate strategies that can be taken in promoting the BWB products. According to the data analysis and interpretation done from this study, several findings was obtained. It is obvious that PUB has made a strong presence in assisting the Bumiputera wood-based industry. Besides the promotional activities carried out, Bumiputera's turn to PUB for government and financial support as most of these companies do not have enough financial capacity to do their own promotion or to upsize their company. It is also found that there are certain ways that the PUB can help increase their efficiency in assisting the Bumiputera such as to do research and design and quality control for these products so that it will meet international standards. Malaysia has the skill to produce beautifully carved furniture and using high quality of woods but more promotions should be done especially attract the international market. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18565/1/PPb_RAHIZA%20REHAN%20CHE%20RAHIM%20BM%2006_5.pdf Che Rahim, Rahiza Rehan (2006) The effectiveness of promotion by Bumiputera entrepreneur development for Bumiputera wood-based products / Rahiza Rehan Che Rahim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The Malaysian Timber Industry Board (MTIB) is a statutory body which governs the wood-based industry in this country. Among the many activities done by this body is to enhance and develop the wood-based sector. There is a department under MTIB specifically known as Bumiputera Entrepreneur Development / Pembangunan Usahawan Bumiputera (PUB) which task is to assist the Bumiputera Wood-Based Industry. This study is on the effectiveness of promotion by the PUB for the Bumiputera wood-based products. The promotions carried out were mainly the exhibitions held and the promotions centers. This study consists of 60 respondents.which are the Bumiputera wood-based companies operating in peninsular Malaysia. The primary data was gathered using a set of questionnaires to get the feedback from customers on PUB and its' promotion activities. The objective of this study is to evaluate the effectiveness of PUB's current marketing strategies in promoting Bumiputera Wood-Based Industry, to identify MTIB's successfulness in encouraging the participation of bumiputera companies in the marketing activities carried out by PUB, to find out the awareness of PUB's marketing activities among their client, Bumiputera Wood-Based Companies and finally to find out appropriate strategies that can be taken in promoting the BWB products. According to the data analysis and interpretation done from this study, several findings was obtained. It is obvious that PUB has made a strong presence in assisting the Bumiputera wood-based industry. Besides the promotional activities carried out, Bumiputera's turn to PUB for government and financial support as most of these companies do not have enough financial capacity to do their own promotion or to upsize their company. It is also found that there are certain ways that the PUB can help increase their efficiency in assisting the Bumiputera such as to do research and design and quality control for these products so that it will meet international standards. Malaysia has the skill to produce beautifully carved furniture and using high quality of woods but more promotions should be done especially attract the international market.
format Student Project
author Che Rahim, Rahiza Rehan
spellingShingle Che Rahim, Rahiza Rehan
The effectiveness of promotion by Bumiputera entrepreneur development for Bumiputera wood-based products / Rahiza Rehan Che Rahim
author_facet Che Rahim, Rahiza Rehan
author_sort Che Rahim, Rahiza Rehan
title The effectiveness of promotion by Bumiputera entrepreneur development for Bumiputera wood-based products / Rahiza Rehan Che Rahim
title_short The effectiveness of promotion by Bumiputera entrepreneur development for Bumiputera wood-based products / Rahiza Rehan Che Rahim
title_full The effectiveness of promotion by Bumiputera entrepreneur development for Bumiputera wood-based products / Rahiza Rehan Che Rahim
title_fullStr The effectiveness of promotion by Bumiputera entrepreneur development for Bumiputera wood-based products / Rahiza Rehan Che Rahim
title_full_unstemmed The effectiveness of promotion by Bumiputera entrepreneur development for Bumiputera wood-based products / Rahiza Rehan Che Rahim
title_sort effectiveness of promotion by bumiputera entrepreneur development for bumiputera wood-based products / rahiza rehan che rahim
publisher Faculty of Business and Management
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/18565/1/PPb_RAHIZA%20REHAN%20CHE%20RAHIM%20BM%2006_5.pdf
http://ir.uitm.edu.my/id/eprint/18565/
_version_ 1685649102152400896
score 13.211869

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