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The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim

This research was conducted to identify whether the promotional efforts implemented by Malay Mail is effective or not, in order to enhanced public awareness towards its promotional efforts. The main objective of this research is to know the level of public awareness towards the company's exist...

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Main Author: Kassim, Nurul Asyuhada
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Online Access:https://ir.uitm.edu.my/id/eprint/18560/2/18560.pdf
https://ir.uitm.edu.my/id/eprint/18560/
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spelling my.uitm.ir.185602023-07-26T03:31:21Z https://ir.uitm.edu.my/id/eprint/18560/ The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim Kassim, Nurul Asyuhada This research was conducted to identify whether the promotional efforts implemented by Malay Mail is effective or not, in order to enhanced public awareness towards its promotional efforts. The main objective of this research is to know the level of public awareness towards the company's existing promotional efforts. The respondent of this study consist of Malay Mail readers located in Klang Valley especially in Kuala Lumpur and Petaling Jaya areas. 100 questionnaires had been distributed randomly to those respondents who read Malay Mail. The conclusion of this study is the outcome from the survey analysis and findings. Through the research, it shows that more than half of their readers are aware about Malay Mail promotional efforts since they are participated and exposed to the activity. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/18560/2/18560.pdf The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim. (2005) [Student Project] <http://terminalib.uitm.edu.my/18560.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This research was conducted to identify whether the promotional efforts implemented by Malay Mail is effective or not, in order to enhanced public awareness towards its promotional efforts. The main objective of this research is to know the level of public awareness towards the company's existing promotional efforts. The respondent of this study consist of Malay Mail readers located in Klang Valley especially in Kuala Lumpur and Petaling Jaya areas. 100 questionnaires had been distributed randomly to those respondents who read Malay Mail. The conclusion of this study is the outcome from the survey analysis and findings. Through the research, it shows that more than half of their readers are aware about Malay Mail promotional efforts since they are participated and exposed to the activity.
format Student Project
author Kassim, Nurul Asyuhada
spellingShingle Kassim, Nurul Asyuhada
The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim
author_facet Kassim, Nurul Asyuhada
author_sort Kassim, Nurul Asyuhada
title The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim
title_short The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim
title_full The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim
title_fullStr The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim
title_full_unstemmed The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim
title_sort effectiveness of promotional efforts by malay mail to increase readership / nurul asyuhada kassim
publisher Faculty of Business and Management
publishDate 2005
url https://ir.uitm.edu.my/id/eprint/18560/2/18560.pdf
https://ir.uitm.edu.my/id/eprint/18560/
_version_ 1772815485130244096
score 13.211869

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