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The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad

This study focuses on "The Effectiveness of Promotion Activities by Pusat Zakat Melaka toward Zakat Collection among Malay Entrepreneur in 'Melaka Tengah'. The objective is to determine the promotion tools that have given the greatest exposure on zakat on business to the Malay entrepr...

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Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Online Access:http://ir.uitm.edu.my/id/eprint/18550/1/PPb_NURHAZISAFRINA%20MOHAMMAD%20BM%2006_5.pdf
http://ir.uitm.edu.my/id/eprint/18550/
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spelling my.uitm.ir.185502018-01-03T05:12:57Z http://ir.uitm.edu.my/id/eprint/18550/ The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad This study focuses on "The Effectiveness of Promotion Activities by Pusat Zakat Melaka toward Zakat Collection among Malay Entrepreneur in 'Melaka Tengah'. The objective is to determine the promotion tools that have given the greatest exposure on zakat on business to the Malay entrepreneurs, to identify the promotional effect attained through PZM promotional efforts and to establish the relationship between the promotional effect and zakat collection by Pusat Zakat Melaka. The sampling technique that has been used was the probability sampling where 50 respondents were chosen to answer the questionnaires. The result of the findings shows that the promotion activities through advertisement at mass media and electronics as well as zakat campaign were given the greatest exposure on zakat on business, while the promotional effect has no relationship with zakat collection. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18550/1/PPb_NURHAZISAFRINA%20MOHAMMAD%20BM%2006_5.pdf UNSPECIFIED (2006) The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This study focuses on "The Effectiveness of Promotion Activities by Pusat Zakat Melaka toward Zakat Collection among Malay Entrepreneur in 'Melaka Tengah'. The objective is to determine the promotion tools that have given the greatest exposure on zakat on business to the Malay entrepreneurs, to identify the promotional effect attained through PZM promotional efforts and to establish the relationship between the promotional effect and zakat collection by Pusat Zakat Melaka. The sampling technique that has been used was the probability sampling where 50 respondents were chosen to answer the questionnaires. The result of the findings shows that the promotion activities through advertisement at mass media and electronics as well as zakat campaign were given the greatest exposure on zakat on business, while the promotional effect has no relationship with zakat collection.
format Student Project
title The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad
spellingShingle The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad
title_short The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad
title_full The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad
title_fullStr The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad
title_full_unstemmed The effectiveness of promotion activities by Pusat Zakat Melaka toward zakat collection among Malay entrepreneur in Melaka Tengah / Nurhazisafrina Mohammad
title_sort effectiveness of promotion activities by pusat zakat melaka toward zakat collection among malay entrepreneur in melaka tengah / nurhazisafrina mohammad
publisher Faculty of Business and Management
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/18550/1/PPb_NURHAZISAFRINA%20MOHAMMAD%20BM%2006_5.pdf
http://ir.uitm.edu.my/id/eprint/18550/
_version_ 1685649099893768192
score 13.211869

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