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The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar

Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to dete...

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Format: Student Project
Language:English
Published: Faculty of Business Management 2006
Online Access:http://ir.uitm.edu.my/id/eprint/18518/1/PPb_NOR%20SHAMIMI%20ABU%20BAKAR%20BM%2006_5.pdf
http://ir.uitm.edu.my/id/eprint/18518/
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spelling my.uitm.ir.185182018-01-02T07:17:08Z http://ir.uitm.edu.my/id/eprint/18518/ The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to determine the correlation promotional effectiveness and promotional mix. Findings of this study showed that advertising has given a big impact to Adabi and it is the most effectiveness of promotional mix. Public relations has strong relationship with promotional effectiveness. Conclusion with a discussion of the recommendation to increase sales. Faculty of Business Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18518/1/PPb_NOR%20SHAMIMI%20ABU%20BAKAR%20BM%2006_5.pdf UNSPECIFIED (2006) The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to determine the correlation promotional effectiveness and promotional mix. Findings of this study showed that advertising has given a big impact to Adabi and it is the most effectiveness of promotional mix. Public relations has strong relationship with promotional effectiveness. Conclusion with a discussion of the recommendation to increase sales.
format Student Project
title The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
spellingShingle The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
title_short The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
title_full The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
title_fullStr The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
title_full_unstemmed The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
title_sort effectiveness of promotional mix towards adabi's products among consumers in rawang, selangor / nor shamimi abu bakar
publisher Faculty of Business Management
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/18518/1/PPb_NOR%20SHAMIMI%20ABU%20BAKAR%20BM%2006_5.pdf
http://ir.uitm.edu.my/id/eprint/18518/
_version_ 1685649095452000256
score 13.211869

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