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The level of domestic tourist satisfaction as they visit at Stadthuys Complex, Melaka based on their expectation and perceived value / Nor Hafizahtul Akmal Haji Omar

This research is about a study of the domestic tourist satisfaction based on their expectation and perceived value. For indicate the level of tourist satisfaction, demographic factors, service quality and price will used to identify the level is. The demographic factors consist of hometown, age, gen...

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Format: Student Project
Language:English
Published: Faculty of Business Management 2008
Online Access:http://ir.uitm.edu.my/id/eprint/18512/1/PPb_NOR%20HAFIZAHTUL%20AKMAL%20OMAR%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/18512/
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spelling my.uitm.ir.185122017-12-21T02:43:57Z http://ir.uitm.edu.my/id/eprint/18512/ The level of domestic tourist satisfaction as they visit at Stadthuys Complex, Melaka based on their expectation and perceived value / Nor Hafizahtul Akmal Haji Omar This research is about a study of the domestic tourist satisfaction based on their expectation and perceived value. For indicate the level of tourist satisfaction, demographic factors, service quality and price will used to identify the level is. The demographic factors consist of hometown, age, gender, education level, level income, race, occupation and marital status. The service quality consists of product, personnel, service and image. Next, price will identify from entrance fee of the Stadthuys' Complex, Melaka. The survey is conducted in Jalan Kota, Melaka. The sample size for this study is 50 respondents. There were 50 questionnaires being distributed and 50 were return and complete. Data obtained using three methods that are secondary data, survey and observational and other data. Respondents are required to answer the questionnaires that contain element that needed for the research. Data are analyzed using Reliability Test, Pearson Correlation Analysis, Frequency Analysis, and Descriptive statistics through SPSS program. The result shows that whether tourist who visits to Stadthuys' Complex, Melaka is satisfy or dissatisfied. Faculty of Business Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18512/1/PPb_NOR%20HAFIZAHTUL%20AKMAL%20OMAR%20BM%2008_5.pdf UNSPECIFIED (2008) The level of domestic tourist satisfaction as they visit at Stadthuys Complex, Melaka based on their expectation and perceived value / Nor Hafizahtul Akmal Haji Omar. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This research is about a study of the domestic tourist satisfaction based on their expectation and perceived value. For indicate the level of tourist satisfaction, demographic factors, service quality and price will used to identify the level is. The demographic factors consist of hometown, age, gender, education level, level income, race, occupation and marital status. The service quality consists of product, personnel, service and image. Next, price will identify from entrance fee of the Stadthuys' Complex, Melaka. The survey is conducted in Jalan Kota, Melaka. The sample size for this study is 50 respondents. There were 50 questionnaires being distributed and 50 were return and complete. Data obtained using three methods that are secondary data, survey and observational and other data. Respondents are required to answer the questionnaires that contain element that needed for the research. Data are analyzed using Reliability Test, Pearson Correlation Analysis, Frequency Analysis, and Descriptive statistics through SPSS program. The result shows that whether tourist who visits to Stadthuys' Complex, Melaka is satisfy or dissatisfied.
format Student Project
title The level of domestic tourist satisfaction as they visit at Stadthuys Complex, Melaka based on their expectation and perceived value / Nor Hafizahtul Akmal Haji Omar
spellingShingle The level of domestic tourist satisfaction as they visit at Stadthuys Complex, Melaka based on their expectation and perceived value / Nor Hafizahtul Akmal Haji Omar
title_short The level of domestic tourist satisfaction as they visit at Stadthuys Complex, Melaka based on their expectation and perceived value / Nor Hafizahtul Akmal Haji Omar
title_full The level of domestic tourist satisfaction as they visit at Stadthuys Complex, Melaka based on their expectation and perceived value / Nor Hafizahtul Akmal Haji Omar
title_fullStr The level of domestic tourist satisfaction as they visit at Stadthuys Complex, Melaka based on their expectation and perceived value / Nor Hafizahtul Akmal Haji Omar
title_full_unstemmed The level of domestic tourist satisfaction as they visit at Stadthuys Complex, Melaka based on their expectation and perceived value / Nor Hafizahtul Akmal Haji Omar
title_sort level of domestic tourist satisfaction as they visit at stadthuys complex, melaka based on their expectation and perceived value / nor hafizahtul akmal haji omar
publisher Faculty of Business Management
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/18512/1/PPb_NOR%20HAFIZAHTUL%20AKMAL%20OMAR%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/18512/
_version_ 1685649094564904960
score 13.211869

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