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The level of awareness among Muslims employees of Felda Palm Industries Sdn Bhd towards Islamic pre-need funeral plan in Kuala Lumpur / Mohamad Sha’hrul Rizal Mohd Khalil

Purpose – The purpose of this study is to investigate the awareness level among Muslims regarding Islamic pre-need funeral service and identify antecedents affecting level of awareness for Islamic pre-need funeral service. Specifically, there are four research objectives: To study awareness level (R...

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Main Author: Mohd Khalil, Mohamad Sha’hrul Rizal
Format: Student Project
Language:English
Published: Faculty of Business Management 2017
Online Access:http://ir.uitm.edu.my/id/eprint/18455/1/PPb_MOHAMAD%20SHA%E2%80%99HRUL%20RIZAL%20MOHD%20KHALIL%20BM%2017_5.pdf
http://ir.uitm.edu.my/id/eprint/18455/
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spelling my.uitm.ir.184552019-04-19T02:42:41Z http://ir.uitm.edu.my/id/eprint/18455/ The level of awareness among Muslims employees of Felda Palm Industries Sdn Bhd towards Islamic pre-need funeral plan in Kuala Lumpur / Mohamad Sha’hrul Rizal Mohd Khalil Mohd Khalil, Mohamad Sha’hrul Rizal Purpose – The purpose of this study is to investigate the awareness level among Muslims regarding Islamic pre-need funeral service and identify antecedents affecting level of awareness for Islamic pre-need funeral service. Specifically, there are four research objectives: To study awareness level (RO1), to determine any significant difference between gender (RO2), to investigate association between social influence, perception and religiosity with awareness level (RO3) and to identify most influential factor for awareness of Islamic pre-need funeral plan (RO4) Methodology – 105 respondents for Felda Palm Industries Sdn Bhd were selected using stratified random-sampling technique. Questionnaire consists of 2 sections which are demographic and questions on variables: social influence, perception and religiosity and awareness. Descriptive statistics, t-test, correlation and regression are used to answer research objectives. Finding – It is found that awareness level among employees is moderate (RO1). It also found that there is no significant difference between male and female in term of awareness (RO2). Social influence and perception have significant relationship with awareness of Islamic pre-need funeral service (RO3). The results also show that social influence is the most influential factor toward Islamic pre-need funeral service (RO4). Practical Implication – Service provider should realize that media referent and word of mouth play a major role in influencing consumer as social influence for this study has the most impact toward awareness of Islamic pre-need funeral plan. Therefore, they should enhance more advertising and personal selling to create Muslims awareness on Islamic pre-need funeral plan. Keywords – Muslims, Islamic pre-need funeral plan, awareness, social influence, perception, religiosity. Paper Type – Research paper. Faculty of Business Management 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18455/1/PPb_MOHAMAD%20SHA%E2%80%99HRUL%20RIZAL%20MOHD%20KHALIL%20BM%2017_5.pdf Mohd Khalil, Mohamad Sha’hrul Rizal (2017) The level of awareness among Muslims employees of Felda Palm Industries Sdn Bhd towards Islamic pre-need funeral plan in Kuala Lumpur / Mohamad Sha’hrul Rizal Mohd Khalil. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Purpose – The purpose of this study is to investigate the awareness level among Muslims regarding Islamic pre-need funeral service and identify antecedents affecting level of awareness for Islamic pre-need funeral service. Specifically, there are four research objectives: To study awareness level (RO1), to determine any significant difference between gender (RO2), to investigate association between social influence, perception and religiosity with awareness level (RO3) and to identify most influential factor for awareness of Islamic pre-need funeral plan (RO4) Methodology – 105 respondents for Felda Palm Industries Sdn Bhd were selected using stratified random-sampling technique. Questionnaire consists of 2 sections which are demographic and questions on variables: social influence, perception and religiosity and awareness. Descriptive statistics, t-test, correlation and regression are used to answer research objectives. Finding – It is found that awareness level among employees is moderate (RO1). It also found that there is no significant difference between male and female in term of awareness (RO2). Social influence and perception have significant relationship with awareness of Islamic pre-need funeral service (RO3). The results also show that social influence is the most influential factor toward Islamic pre-need funeral service (RO4). Practical Implication – Service provider should realize that media referent and word of mouth play a major role in influencing consumer as social influence for this study has the most impact toward awareness of Islamic pre-need funeral plan. Therefore, they should enhance more advertising and personal selling to create Muslims awareness on Islamic pre-need funeral plan. Keywords – Muslims, Islamic pre-need funeral plan, awareness, social influence, perception, religiosity. Paper Type – Research paper.
format Student Project
author Mohd Khalil, Mohamad Sha’hrul Rizal
spellingShingle Mohd Khalil, Mohamad Sha’hrul Rizal
The level of awareness among Muslims employees of Felda Palm Industries Sdn Bhd towards Islamic pre-need funeral plan in Kuala Lumpur / Mohamad Sha’hrul Rizal Mohd Khalil
author_facet Mohd Khalil, Mohamad Sha’hrul Rizal
author_sort Mohd Khalil, Mohamad Sha’hrul Rizal
title The level of awareness among Muslims employees of Felda Palm Industries Sdn Bhd towards Islamic pre-need funeral plan in Kuala Lumpur / Mohamad Sha’hrul Rizal Mohd Khalil
title_short The level of awareness among Muslims employees of Felda Palm Industries Sdn Bhd towards Islamic pre-need funeral plan in Kuala Lumpur / Mohamad Sha’hrul Rizal Mohd Khalil
title_full The level of awareness among Muslims employees of Felda Palm Industries Sdn Bhd towards Islamic pre-need funeral plan in Kuala Lumpur / Mohamad Sha’hrul Rizal Mohd Khalil
title_fullStr The level of awareness among Muslims employees of Felda Palm Industries Sdn Bhd towards Islamic pre-need funeral plan in Kuala Lumpur / Mohamad Sha’hrul Rizal Mohd Khalil
title_full_unstemmed The level of awareness among Muslims employees of Felda Palm Industries Sdn Bhd towards Islamic pre-need funeral plan in Kuala Lumpur / Mohamad Sha’hrul Rizal Mohd Khalil
title_sort level of awareness among muslims employees of felda palm industries sdn bhd towards islamic pre-need funeral plan in kuala lumpur / mohamad sha’hrul rizal mohd khalil
publisher Faculty of Business Management
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/18455/1/PPb_MOHAMAD%20SHA%E2%80%99HRUL%20RIZAL%20MOHD%20KHALIL%20BM%2017_5.pdf
http://ir.uitm.edu.my/id/eprint/18455/
_version_ 1685649086279057408
score 13.211869

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