Cover Image

A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili

The growth of Malaysian economic after the economic crisis in October 1997 has been reflected by the various opportunities and potentials in automotive industry. At the same time, competition becomes more intensive among automotive industries in the market, as more and different brands, class and o...

Full description

Saved in:
Bibliographic Details
Format: Student Project
Language:English
Published: Faculty of Business Management 2003
Online Access:http://ir.uitm.edu.my/id/eprint/18407/1/PPb_MAl%20HAJARLINA%20ABDUL%20RAHIM%20HALILI%20BM%2003_5.pdf
http://ir.uitm.edu.my/id/eprint/18407/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.18407
record_format eprints
spelling my.uitm.ir.184072017-12-13T07:17:24Z http://ir.uitm.edu.my/id/eprint/18407/ A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili The growth of Malaysian economic after the economic crisis in October 1997 has been reflected by the various opportunities and potentials in automotive industry. At the same time, competition becomes more intensive among automotive industries in the market, as more and different brands, class and others automobiles come into the market in order to maintain the customers' loyalty. Consumer is the one who use or consume the product that advertised in the market. As we know, product can be defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. Advertising is the one of most important element in promoting the Proton product. Advertising can be defined as any form of paid nonpersonal communication in which the sponsor is identified. The advertisement that wants to be promoted must be attractive to the customer. The study tries to analyze and identify the effectiveness of advertising used by Proton in its effort to sustain the customer loyalty. At the same time, it also tries to analyze the performance and the effective of the Proton's advertising by looking how the advertising can inform, attract, persuade and remind the customer towards Proton product. Faculty of Business Management 2003 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18407/1/PPb_MAl%20HAJARLINA%20ABDUL%20RAHIM%20HALILI%20BM%2003_5.pdf UNSPECIFIED (2003) A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The growth of Malaysian economic after the economic crisis in October 1997 has been reflected by the various opportunities and potentials in automotive industry. At the same time, competition becomes more intensive among automotive industries in the market, as more and different brands, class and others automobiles come into the market in order to maintain the customers' loyalty. Consumer is the one who use or consume the product that advertised in the market. As we know, product can be defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. Advertising is the one of most important element in promoting the Proton product. Advertising can be defined as any form of paid nonpersonal communication in which the sponsor is identified. The advertisement that wants to be promoted must be attractive to the customer. The study tries to analyze and identify the effectiveness of advertising used by Proton in its effort to sustain the customer loyalty. At the same time, it also tries to analyze the performance and the effective of the Proton's advertising by looking how the advertising can inform, attract, persuade and remind the customer towards Proton product.
format Student Project
title A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili
spellingShingle A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili
title_short A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili
title_full A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili
title_fullStr A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili
title_full_unstemmed A study on the effectiveness of Proton media advertising / Mai Hajarlina Abdul Rahim Halili
title_sort study on the effectiveness of proton media advertising / mai hajarlina abdul rahim halili
publisher Faculty of Business Management
publishDate 2003
url http://ir.uitm.edu.my/id/eprint/18407/1/PPb_MAl%20HAJARLINA%20ABDUL%20RAHIM%20HALILI%20BM%2003_5.pdf
http://ir.uitm.edu.my/id/eprint/18407/
_version_ 1685649079139303424
score 13.211869

Similar Items